Can luxury watches also be bet on? Kalshi teams up with Bezel to launch a luxury watch price prediction market

Market Prediction Kalshi recently announced a partnership with luxury watch trading platform Bezel to launch event contracts based on high-end watches. In the future, users will be able to trade and predict outcomes on the platform, such as whether a specific watch’s price will break a certain threshold or if a brand will release or discontinue a model. This move is seen as the latest example of prediction markets expanding into the collectibles sector and also reflects the growing financialization of the collectibles market.

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From Politics and Sports to Collectibles: The New Battlefield for Prediction Markets

Prediction market platforms have rapidly developed in recent years, allowing users to bet on various event outcomes through tradable contracts. Founded in 2018, Kalshi is one of the leading platforms, enabling users to buy and sell contracts related to political, economic, and sports events, and is regulated by the U.S. Commodity Futures Trading Commission (CFTC).

This collaboration between Kalshi and Bezel brings the concept of prediction markets into the luxury watch industry. According to both companies, users can now trade predictions related to the high-end watch market, such as whether a certain model will surpass a specific price range or if a brand will release a new watch at a certain time.

Kalshi Luxury Watch Prediction Market

This also signifies the trend of prediction markets expanding from traditional events to collectibles and consumer goods.

Financialization of the Luxury Watch Market: The Intersection of Collecting and Investing

For some collectors, the luxury watch market is indeed an alternative investment avenue. Popular models from brands like Rolex and Patek Philippe have historically experienced significant price fluctuations due to limited editions or discontinuations.

Quaid Walker, CEO of Bezel, states that the watch market has both financial market characteristics and emotional factors rooted in collecting and passion. To support this collaboration, Bezel will integrate its established watch pricing model into the Kalshi platform. This model uses real-time trading data and historical sales to evaluate watch prices, providing a reference for prediction contracts.

Lowering the Barriers to Collecting: From Million-Dollar Watches to Small Bets

Additionally, given that some luxury watches can cost hundreds of thousands or even millions of dollars, the entry barrier is high for many collectors. Walker explains that through event contracts, market participants do not need to purchase expensive watches outright but can participate in price trend predictions with small trades.

He views this as an “alternative way to participate in the market,” which could attract more enthusiasts interested in watch culture but with limited funds. For Kalshi, extending prediction markets into the collectibles sector also helps expand the platform’s trading options and user base. The platform has previously launched prediction products for trendy toys like Labubu and Pokémon cards.

Ignoring Regulatory Challenges, Kalshi and Polymarket Valued at Billions

As prediction markets grow, platforms face ongoing discussions about regulation and market ethics. For example, U.S. state regulators have questioned whether some contracts constitute gambling rather than financial derivatives. There are also concerns among users about insider information or market manipulation affecting trading outcomes.

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Despite these challenges, prediction markets continue to attract capital and market attention. Both Kalshi and Polymarket have recently achieved valuations of $11 billion and $9 billion, respectively. As collectibles, entertainment, and financial markets increasingly intertwine, prediction markets are expected to further penetrate more asset classes in the future.

This article: Can you bet on luxury watches too? Kalshi teams up with Bezel to launch a luxury watch price prediction market. Originally published on Chain News ABMedia.