Walmart-Backed OnePay Expands Crypto Offering, Adds 15+ Tokens to All-in-One Finance App

March 30, 2026

Walmart's majority-owned fintech platform, OnePay, has significantly expanded its cryptocurrency offerings, adding over 15 digital assets as it continues building out its vision of becoming a comprehensive "superapp" for mainstream retail customers .

What's New?

OnePay initially launched crypto trading in January 2026 with support for only Bitcoin (BTC) and Ethereum (ETH). On March 20, 2026, the platform added 10 new cryptocurrencies :

· XRP
· Solana (SOL)
· Dogecoin (DOGE)
· Cardano (ADA)
· Bitcoin Cash (BCH)
· Chainlink (LINK)
· PAX Gold (PAXG)
· Shiba Inu (SHIB)
· Polkadot (DOT)
· Uniswap (UNI)

Since then, OnePay has further expanded with three additional tokens: SUI, Polygon (POL), and Arbitrum (ARB) , bringing the total supported cryptocurrencies to more than 15 .

All crypto services on the platform are powered by Zero Hash LLC and Zero Hash Liquidity Services LLC, allowing users to buy, sell, and hold digital assets directly within the OnePay app .

Why This Matters

Walmart's Massive Distribution Advantage

OnePay is majority-owned by Walmart, which serves approximately 150 million weekly U.S. shoppers . This gives the fintech platform a distribution channel that dwarfs most crypto-native exchanges. For millions of Walmart customers who have never used a dedicated crypto exchange, OnePay removes the friction by putting crypto trading inside the same app they already use for everyday spending .

A True Superapp in the Making

OnePay is positioning itself as a U.S. version of China's WeChat—an all-in-one financial services platform that bundles :

· High-yield savings accounts
· Credit and debit cards
· Loans and wireless plans
· Digital wallet for Walmart checkout (in-store and online)
· Crypto trading

Counter-Cyclical Confidence

The expansion comes at a notable time—the Crypto Fear & Greed Index currently sits at 9, deep in "Extreme Fear" territory . By expanding its crypto offerings while much of the market pulls back, OnePay is making a counter-cyclical bet that signals institutional confidence in long-term retail demand .

The Selection Strategy

Ron Rojany, OnePay's General Manager for Core App and Crypto, emphasized that the platform takes a thoughtful approach to expansion:

"We see crypto as a long-term part of modern financial services. Expanding our cryptocurrency selection is one step toward building a comprehensive, accessible digital asset platform inside OnePay, one that supports diversified investment strategies and gives customers greater flexibility."

Rojany noted that OnePay plans to "continue to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility." The platform is "less focused on chasing the latest asset and more focused on offering a curated set of assets that align with how our customers actually use and think about their money."

According to Rojany, OnePay is seeing "strong engagement, particularly among customers who are newer to crypto and are looking for an easy and integrated way to get started" .

Competitive Landscape

OnePay isn't alone in pursuing the superapp vision. Coinbase CEO Brian Armstrong outlined plans in September 2025 to build a crypto superapp offering credit cards, payments, and Bitcoin rewards . Japan's Startale Group also announced a $50 million Series A investment in March 2026 to develop its own superapp integrating payments, asset management, and onchain services .

However, OnePay's Walmart backing and existing banking relationships give it a distribution advantage that competitors lack. The platform reportedly carries a $4 billion valuation and has surpassed 3 million monthly active users, though these figures remain unconfirmed .

Regulatory Context

The expansion comes amid supportive signals from regulators. SEC Chairman Paul Atkins expressed support in September 2025 for platforms offering multiple financial services under one regulatory framework. In July 2025, Atkins stated: "I have directed the Commission staff to develop further guidance and proposals ultimately to make this 'super-app' vision a reality" .

OnePay maintains a compliance-first posture, with its crypto products explicitly noted as not FDIC-insured and subject to investment risk disclosures .

What's Next?

Rojany indicated that OnePay's token list will continue to grow thoughtfully. Whether the platform will eventually enable crypto payments directly at Walmart checkout counters remains unconfirmed, but the infrastructure is being laid .

With Walmart's U.S. operations reporting $462.4 billion in net sales for fiscal 2025 and the company's massive retail footprint of over 4,600 U.S. stores, OnePay is positioning itself to be ready when crypto market sentiment shifts .

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Disclaimer: Cryptocurrency and digital asset markets carry significant risk and are subject to price volatility. This article is for informational purposes only and does not constitute financial or investment advice. OnePay's crypto products are not FDIC-insured.