eBay Acquires Fashion Marketplace Depop From Etsy In $1.2B Deal

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eBay is acquiring the fashion marketplace Depop from Etsy in a deal valued at approximately $1.2 billion, expected to close in Q2 2026. This acquisition aims to enhance eBay’s consumer-to-consumer (C2C) fashion initiatives and attract younger Gen Z shoppers in the UK and US markets. Etsy stated the sale will allow them to focus on the growth of their core marketplace, shedding a venture that was previously led by ex-CEO Josh Silverman.

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