Gate News reports that on March 23, Mordor Intelligence data shows the global online advertising market size in 2025 is approximately $291 billion, primarily dominated by Google. a16z points out that from 1997 to 2024, the core of internet business models has been monetization through capturing a portion of users' attention via advertising. However, large language models (LLMs) and AI agents are not disrupted by ads, and the traditional logic foundation of "attention fragmentation" no longer holds.

Google executive Nick Fox stated that Google does not rule out placing ads in Gemini, a statement that shows the company may blur the lines between advertising and AI products. The introduction of ads will impact user experience and trust in neutrality.

GoPlus issues an alert warning users to beware of attackers impersonating the official Claude Code page through Google search ads, spreading malware that steals passwords and crypto wallet information. Users are advised to verify URLs, install security measures, and use protective tools.