The era of PFP comes to an end, Gameta opens a new chapter for NFTs

After the controversy sparked by Azuki's new series Elementals, the PFP NFT market has suffered a heavy blow. The floor price of Azuki has plummeted, and the entire "blue-chip NFT" segment is facing a dual blow to both price and reputation. This marks the official retreat of PFP projects lacking actual application scenarios, as so-called "blue-chip NFTs" like "Bored Apes" have completed their phased mission.

However, crises and opportunities coexist. The end of the old narrative of PFP provides an opportunity for the transformation of the NFT track, opening a new phase towards practical application scenarios and large-scale popularization.

During the last bull market, a large amount of capital flowed into the NFT sector, giving rise to top "blue-chip NFT" projects such as Bored Ape and Azuki. This made NFTs a game exclusive to insiders and whales in the crypto space, with prices often reaching dozens or even hundreds of ETH. Essentially, this wave of NFT enthusiasm is more of an intangible projection, whether it is the on-chain reflection of real-world artworks or the on-chain native PFP form, it is merely an abstract concept of ownership.

The recent decline of PFP means that NFTs need to further explore how to apply their "non-fungible" characteristics to real-world scenarios, which is key to the healthy and sustainable development of NFTs in the future.

Gameta has been committed to realizing the vision of "the civilian version of Bored Ape." Unlike the high barriers and elitist orientation of Bored Apes, Gameta collaborates with game developers to provide ecological services for ordinary players, including blockchain wallets, NFT empowerment, online social interaction, and more, through ultra-casual games.

Through Gameta, a large number of players can familiarize themselves with and enter the Web3 world while playing Web3 games that are similar to regular casual games. Mechanisms such as IP assets, NFT games, and the interconnectivity of metaverse value provide the general public with the opportunity to share in the development dividends of Web3 and NFTs.

Gameta is not just the "Web3 version of Steam"; its goal is to bring more incremental users into the Web3 world through the democratization of NFT. Its target audience is not limited to those within the crypto circle or a narrow definition of Web3 gamers, but rather a broader group of grassroots internet users. Gameta aims to create a comprehensive entertainment platform similar to the "Web3 version of Disney" and build its own NFT gaming entertainment ecosystem.

To create such a pan-entertainment platform, it is essential to abandon the elite strategy of "blue-chip NFTs" and attract a sufficient number of ordinary users starting from grassroots users. Looking back at the explosive growth of Axie Infinity in 2021, its key to success was capturing the basic user base of ordinary people in Southeast Asia, such as the Philippines. These grassroots users from the Web2 Internet, with a massive user base, are the ideal incremental user pool for the large-scale adoption of Web3.

However, how to attract these users is key. Currently, Web3 games generally suffer from a poor experience, placing too much emphasis on financial attributes while neglecting the essence of gaming. Enhancing playability and getting players "hooked" is crucial.

Gameta chooses ultra-casual mini-games as a starting point. Although these games have simple graphics, they are easy to pick up and have a natural audience appeal. By constructing an NFT game entertainment matrix composed of multiple ultra-casual mini-games, user stickiness can be greatly enhanced.

In this ecosystem, the practical value of NFTs is reflected. User rewards will increase as participation deepens, and the game rewards presented in the form of NFTs also have combinability. By forming a scale effect among NFTs through the gaming entertainment matrix, the appreciation of NFTs is supported by actual scenarios and earnings, breaking away from the predicament of solely relying on narratives.

Gameta hopes to organically combine games, entertainment, and NFTs to unleash greater user empowerment, transitioning NFTs from the singular PFP era to the more possibilities-filled NFT 2.0 era.

Gameta has adopted a strategy similar to "surrounding the city from the countryside," starting from the grassroots level and targeting the massive incremental group of Web2 internet users, using hyper-casual games as the entry point. By enabling everyone to own NFTs and participate in the hyper-casual game matrix, it gradually forms a pan-entertainment ecosystem centered around billions of mainstream internet users.

Gameta provides a new solution for the mass application of NFTs. Unlike the strategy of focusing on a small number of elite users with "blue-chip NFTs," Gameta chooses to build for the "majority" of grassroots users.

Currently, Gameta has launched more than ten casual games, with dozens of applications in development. It is reported that Gameta's products and services have exceeded 8 million on-chain users, and its product activity ranks first among entertainment and gaming products on the BNB Chain, accounting for over 27% of active users in this category.

To achieve large-scale adoption of Web3, Gameta has chosen to deeply integrate the login and wallet middleware based on MPC and AA technologies from Particle Network, clearing entry barriers for a large number of incremental users at the foundational level. This allows Web2 users to seamlessly enter Web3 products through familiar login methods (such as mobile phone numbers, email, Google accounts, etc.).

From the perspective of project development, Gameta has a senior team with over 10 years of experience in casual game development and publishing. The ultra-casual games it has launched have served over 8 million users. In the previously launched NFT social parkour game Hippo Dash, it attracted over 150,000 participants, 3 million plays, and a total game time of over 1 million minutes during the 30-day public beta period.

Gameta has deep ties with BNB Chain and Binance. In October 2022, Gameta was selected as the "Most Valuable Builder" in the fifth batch of the BNB Chain Web3 Accelerator program, and ultimately received investment from Binance Labs. Additionally, leading institutions such as Huobi Ventures and Gate Labs also participated in Gameta's $5 million seed round financing.

Data shows that Gameta has had over 240,000 game players in the past 30 days, ranking first among all game-related DApps on the BNB Chain, far exceeding the second place with 72,000 players, almost占据 half of the Game track on the BNB Chain.

In the context of the current major transformation in the NFT space, how to integrate NFTs with more application scenarios, especially with carriers like games, to truly realize the practical value of NFTs might be a new opportunity for NFTs to achieve a "paradigm shift." This proposition is full of uncertainties, and it is precisely the charm and opportunity of the new solutions provided by Gameta.