Data shows: The active user base of securities in November dropped to 178 million person-times, but the daily active user count hit a new high of over 65 million person-times.

On December 17th, Jin10 Data reported that according to data from iResearch Consulting Group, the active user base in November dropped to 178 million, a decrease of 3.42% MoM. However, it is still the second highest record following October’s 184 million, and the overall figure is still at a high level. It is worth noting that the average daily active users of securities industry apps in November increased to 65.7343 million from over 64 million in October, setting a new high again, with a MoM increase of 2.53%. Some market analysts believe that improving app stickiness is one of the key factors for securities firms to achieve ultimate victory in the current market environment. (Meijing)