Ferrari launches Ferrari 499P exclusive Token, officially debuting in 2027.

The Italian supercar brand Ferrari (Ferrari) announced on 10/27 that it will launch an exclusive Token, combining the craze for Crypto Assets with the trends of the AI generation. This new initiative will allow its top-tier car enthusiasts to participate in bidding for the symbol of glory, the three-time winning Le Mans champion car “Ferrari 499P.”

Actively embrace Web3 and seize the young tech community.

In 2023, Ferrari became one of the first luxury car brands to accept Crypto Assets payments. At that time, Ferrari took the lead in the US market by allowing customers to purchase cars using Bitcoin (BTC), Ethereum (ETH), and the US dollar stablecoin ( USDC). The following year, services expanded to the European market. This move is seen as the beginning of Ferrari's embrace of the Web3 trend.

Currently, the scope of this project is still quite limited, mainly because Ferrari wants to keep up with the trend, emulate other luxury brands, and try to reach those young tech entrepreneurs who have rapidly accumulated wealth due to AI and data centers driving global investment and markets.

( Reuters: Ferrari accepts encryption payments, many customers are crypto new rich )

The latest “Token Ferrari 499P” project is launched.

According to reports, in October 2025, Ferrari revealed that it is collaborating with the Italian fintech company Conio to develop the “Token Ferrari 499P”, specifically for use by its highest level membership club “Hyperclub”. This club has only 100 members, all of whom are Ferrari's most loyal and passionate super customers of endurance racing.

Through this Token, members will be able to conduct transactions and use the Token to bid for the Ferrari 499P at an exclusive auction. This race car has won the championship at Le Mans ( for three consecutive years, symbolizing the pinnacle of Ferrari racing glory. Ferrari's Chief Marketing and Commercial Officer Enrico Galliera stated:

The core of this project is to strengthen the sense of belonging and community connection among the most loyal customers.

Token will debut in 2027, advancing according to the EU MiCA licensing.

According to the official plan, the Ferrari 499P exclusive Token will officially debut at the 2027 World Endurance Championship ), at which time Hyperclub members will be able to participate in exclusive bidding events using the Token.

The Token is developed in collaboration between Ferrari and the Italian fintech company Conio. Davide Rallo, the Chief Strategy Officer of Conio, stated that the company is currently applying for a license in accordance with the EU's crypto assets regulatory framework “MiCA” to pave the way for the Token's legal launch.

( Note: Hyperclub is a closed membership club established by the most elite and core group of Ferrari owners, currently limited to about 100 super customers as club members )

This article discusses Ferrari's launch of the Ferrari 499P exclusive Token, which will officially debut in 2027. It first appeared in Chain News ABMedia.