#GateSpringFestivalHorseRacingEvent At first glance, this looks like a seasonal promotional campaign. But structurally, it’s much more than that.
In crypto markets, exchanges don’t just compete on listings — they compete on liquidity, retention, and behavioral design. Events like this are carefully engineered mechanisms that influence market activity.
1️⃣ Liquidity Activation
Gamified trading events typically increase short-term volume.
More participation = more orders = tighter spreads and improved market depth.
For the exchange, this strengthens ecosystem velocity.
2️⃣ Behavioral Incentive