Let me break down why selling puts is one of the most misunderstood strategies out there.


You get paid today to agree to buy a great company cheaper in the future.
If the stock drops you buy it at a discount plus you already collected premium.
If the stock stays flat or goes up you keep the premium and move on.
The only way you actually lose is if you sell puts on garbage companies with no moat and no valuation discipline.
Stop doing that...
Sell puts on companies you actually want to own at prices you actually want to pay.
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