Is it good to buy gold at malls in 2026: A guide for investors

Deciding whether to buy gold at a department store is not easy, as there are many options available in the market. Today, we present a comprehensive guide to help you make an informed decision, including the best gold shops for investment in 2026, so you can start saving gold confidently and safely.

Why Buy Gold at Reputable Department Stores

Saving and investing in gold has been popular in Thai culture for a long time. Whether as jewelry or long-term asset accumulation, the most important reasons for buying gold at a reputable store are security, reducing the risk of scams, and ensuring you get authentic products at fair prices. Trustworthy gold shops will provide guarantees, standardized weighing systems, and clear buy-back policies.

Key Criteria for Choosing the Right Gold Shop

Before deciding where to buy gold, consider the following factors:

History and Credibility - Stores with decades of operation often demonstrate stability and good management, especially if they are members of the Thai Gold Traders Association.

Type of Services Offered - If you’re looking for jewelry, stores focusing on gold ornaments may be better. For long-term investment, shops offering 99.99% gold bars might be preferable.

Buying Channels - In 2026, online services are crucial. Shops with websites and apps allow you to buy and sell anytime.

Prices and Fees - Compare commissions, transaction fees, and buy/sell prices across different stores to ensure competitive rates.

Top 10 Gold Shops for Investment in 2026

1. Hua Seng Heng Gold Department Store – The Legend of Yaowarat

A well-known store with a history dating back over 70 years, Hua Seng Heng started with gold jewelry inspired by Chinese words meaning “unity.” Now, it offers trading in 96.5% and 99.99% gold bars, referencing global market prices. It also acts as a broker for TFEX Gold Futures trading, making it a comprehensive choice for both traditional and modern investors.

Caution: Online trading may pose cybersecurity risks. Register only through official channels.

2. Yaowarat Gold Department Store – The Largest Network in the Country

Established in 1969, Yaowarat has over 350 branches nationwide, making it convenient for local trading. Prices are based on the Thai Gold Traders Association, a trusted standard.

Caution: The large number of branches may lead to inconsistent service quality. Choose reputable branches or use online channels.

3. Aurora Gold – Expert in Jewelry and Gemstones

With over 40 years of experience, Aurora started as a renowned goldsmith. It excels in designing and manufacturing beautiful jewelry, ideal for buying as jewelry or auspicious gifts. It has over 200 branches and offers services via the Aurora Gold app.

Caution: Prices may be higher due to design and markup costs.

4. Ausiris Gold – Pioneer in Gold Bar Investment

Ausiris is Thailand’s first company to offer gold bar investment, with a history dating back to 1967 in Phetchaburi. It provides 99.99% gold bars, gold savings, and ETF gold listed on the stock exchange. 24/7 online trading via website and app suits investors seeking flexibility.

Caution: Different products carry different risks. Study each thoroughly before investing.

5. MTS Gold – Leader in Online Trading

With over 60 years of history, MTS Gold was among the first to register as an official gold shop. It offers real-time trading, derivatives (TFEX), and various products, suitable for both long-term holding and short-term speculation.

Caution: Derivatives trading is high risk and can lead to significant losses.

6. TTK Gold – The Oldest in the Industry

Established in Yaowarat, TTK has been operating for over 160 years, symbolizing expertise and trust. With more than 30 branches, it offers gold jewelry and bars at standard prices.

Caution: Fewer branches mean less convenience for daily visits.

7. YLG Bullion – Exporter’s Full-Service Provider

YLG started as U-Lim Gold Factory, a jewelry manufacturer with over 20 years of experience. Now, it offers trading in gold bars, gemstones, futures, and import/export services, suitable for investors and entrepreneurs.

Caution: Many branches rely mainly on online services.

8. Thongbai Yaowarat Gold Shop – Focus on Jewelry

An old gold trading business in Thailand’s gold trading heart, specializing in jewelry, gemstones, diamonds, and sapphires. With 5 branches in Bangkok, prices follow the standards of the Thai Gold Traders Association.

Caution: Focuses only on jewelry; does not offer gold savings or bars.

9. Jin Hwa Heng – From Yaowarat Since 1980

Jin Hwa Heng offers diverse designs with modern laser engraving. It provides both in-store and online services, ideal for high-quality jewelry buyers.

Caution: Few branches, mainly in Bangkok; consider online options.

10. Thana Kit Gold Department Store – Custom Jewelry Specialist

Founded in 1942, Thana Kit focuses on buying, selling, custom jewelry, pawn, and collateral loans. Suitable for personalized jewelry or gold pawning.

Caution: No gold savings programs; limited branches.

Main Risks to Watch Out for Before Buying Gold at a Department Store

Once you’ve decided whether buying gold at a department store is right for you, follow these checks carefully:

Verify Gold Weight - Weigh in front of the seller using certified scales.

Review Buy-Back Conditions - Ensure clear policies and documents for resale.

Keep Guarantee Certificates Safe - Essential for future resale.

Resell to the Same Store - Ensures fair pricing, as the store will test quality.

Compare Prices at 2-3 Stores - Commissions and base prices vary.

Conclusion: Is Buying Gold at a Department Store a Good Idea?

The answer is yes, but only if you choose the right store carefully. Key criteria include a long history, membership in the Thai Gold Traders Association, comprehensive services, and competitive prices. The 10 recommended stores are trustworthy options; just match your investment purpose—whether jewelry purchase, long-term investment, or short-term speculation. With the right choice, buying gold at a department store can be a safe and rewarding investment.