Sales are much better than last year! The new national subsidies are being implemented along with manufacturer promotions. Shanghai mobile phone market is celebrating the New Year with joy.

During this year’s Spring Festival, Nanjing Road Pedestrian Street in Shanghai was bustling with visitors. The Huawei flagship store and Apple retail store located on Nanjing Road Pedestrian Street were also crowded with customers from all over the country.

On February 22, Pengpai News reporters visited the Apple Nanjing East Road retail store, where the store was filled with customers experiencing Apple products. There were especially many customers at the display table for the iPhone 17 series, and some were trying out Apple Vision Pro.

Apple continued to promote the “Trade-In” program in-store, with some customers bringing in old phones to exchange for new iPhone 17 series models. Personal computer products participated in the “National Subsidy,” allowing savings of up to 1,500 yuan.

An Apple store employee told Pengpai News that this year’s Spring Festival sales of iPhones were much better than last year. Currently, all iPhone 17 series products are in stock and available for customers to purchase.

Pengpai News reporters also saw on-site that a customer was trying out Apple Vision Pro. This product is still on sale normally, but there are no special discounts.

Not far from the Apple retail store, the Huawei flagship store was also crowded with customers. Upon entering, visitors saw the Spring Festival promotional advertisement “Leading the Year with Success,” with discounts up to 2,000 yuan, and various products offering different levels of promotional discounts.

A Huawei store employee told Pengpai News that in the past few days, there were more customers in the store, and all kinds of products were selling well.

Pengpai News observed that Huawei’s triple-folding Mate XTs and the extraordinary Master were very popular among customers, with many trying out the products.

The staff responsible for introducing the triple-folding phone said that the device is currently in ample supply, with stock available for purchase, but it is not participating in promotional activities.

A female customer said that her husband really liked this product and was considering buying one.

Huawei Nanjing East Road flagship store was crowded with customers during the Spring Festival.

Since the beginning of this year, the rise in storage chip prices has had a significant impact on mobile phone manufacturers. However, with the timely implementation of the 2026 “New National Subsidy” and the extended Spring Festival holiday this year, there has been a noticeable boost in product sales. Meanwhile, several manufacturers have launched Spring Festival promotions, further benefiting consumers.

On January 29, Huawei announced the launch of its annual Spring Festival gratitude season, offering limited-time discounts on all categories including phones, tablets, and smartwatches. The Pura80 flagship series, for example, enjoys a brand discount of 500 to 1,500 yuan. After combining with the national subsidy, the original price of 6,499 yuan for the Pura80 Pro 256G is now only 4,499 yuan. The flagship Mate70 series also received discounts of up to 1,800 yuan, a reduction of up to 27%. Additionally, participating phones can enjoy up to 12 months of interest-free installment plans, and trade-ins can add up to 1,000 yuan, with maximum discounts reaching 4,000 yuan.

On January 23, Apple’s official Tmall flagship store launched New Year promotions, offering a 300 yuan Tmall coupon for purchases of iPhone 17 Pro and iPhone 17 Pro Max. The ultra-thin iPhone Air, which was released on October 22 last year, saw a price drop of 2,500 yuan, now only 5,499 yuan, a reduction of over 30%.

In addition, brands like Xiaomi, OPPO, and vivo also launched New Year promotions. Although the discounts are relatively small, combined with national subsidies, they remain attractive.

According to CCTV News on February 5, the Ministry of Commerce reported that with the implementation of the 2026 consumer goods trade-in policy, a wave of renewal has been sweeping across various regions. In the first month of the “New National Subsidy” program, 16.13 million people benefited from trade-in discounts on consumer goods, with sales of automobiles, home appliances, digital, and smart products reaching 92.56 billion yuan.

(Source: Pengpai News)