Kroger has launched its annual “Spread the Love” campaign, encouraging customers to purchase peanut butter during February to support local Feeding America food banks. This initiative is particularly crucial following recent severe winter weather, which has increased demand at food banks while post-holiday donations typically decline. The campaign aligns with Kroger’s Zero Hunger | Zero Waste commitment, aiming to provide shelf-stable, nutritious food to those recovering from storms and facing heightened food insecurity.
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Kroger Launches Spread the Love Campaign in Support of Local Food Banks
Kroger has launched its annual “Spread the Love” campaign, encouraging customers to purchase peanut butter during February to support local Feeding America food banks. This initiative is particularly crucial following recent severe winter weather, which has increased demand at food banks while post-holiday donations typically decline. The campaign aligns with Kroger’s Zero Hunger | Zero Waste commitment, aiming to provide shelf-stable, nutritious food to those recovering from storms and facing heightened food insecurity.