Tesla, a model price reduction!

Tesla Cybertruck Product Line Price Reduction

In the U.S. market, Tesla has introduced the “cheapest” Cybertruck model to date, priced at $59,990 (approximately 414,500 RMB). This model is the dual-motor all-wheel-drive version. The $59,990 Cybertruck has now become the entry-level model in the series, replacing the previously lower-selling rear-wheel-drive version.

The Cybertruck is an electric pickup truck launched by Tesla in 2023. Currently, this model has not been released in the Chinese market. It is reported that the new “entry-level” Cybertruck model, compared to the previous high-end all-wheel-drive version priced at $79,990, has reduced towing capacity and eliminated features such as air suspension, seat ventilation, and premium audio system. Additionally, Tesla has lowered the price of its most expensive Cybertruck model, Cyberbeast, from $114,990 to $99,990, a reduction of $15,000.

The price cuts for both the lower and upper ends of the Cybertruck series are driven by lower-than-expected sales. According to data from U.S. market research firm Cox Automotive, Cybertruck sales in 2025 are projected to be 22,037 units, a 48.1% decrease year-over-year, significantly down from 38,965 units in 2024, making it the “biggest decline in sales” among U.S. electric vehicles in 2025. By the fourth quarter of 2025, Cybertruck sales are expected to be only 4,140 units, a 68.1% decline year-over-year.

Earlier in 2023, Elon Musk stated that Tesla’s Cybertruck was expected to reach an annual production capacity of 250,000 units by 2025. However, after its launch, due to design style and practicality issues, market response did not meet Musk’s expectations.

Nevertheless, new members of Tesla’s “Cyber Family” are accelerating their rollout. Recently, the first mass-produced Cybercab autonomous electric vehicle rolled off the line at Tesla’s Texas Gigafactory. Musk posted, “Congratulations to the Tesla team on successfully manufacturing the first production Cybercab.”

Cybercab is designed without a steering wheel or pedals, specifically for autonomous driving. In Tesla’s plans, Cybercab is positioned as Tesla’s “highest production volume vehicle in history,” with a target annual capacity of 2 million units.

As autonomous taxis become more widespread in the future, the ultimate target price for Cybercab is below $30,000, with hardware costs reduced by over 60% compared to similar products using lidar. In terms of operating costs, Cybercab aims to achieve a per-mile operating cost of $0.20 (about 1.4 RMB), one-third of traditional ride-hailing services.

However, Tesla’s autonomous driving capabilities are also under scrutiny. Recently, a U.S. federal judge dismissed Tesla’s appeal, upholding a verdict requiring Tesla to pay $243 million in damages for a fatal Autopilot crash in 2019. This means Tesla cannot avoid paying a large settlement at the initial trial level.

According to Huayuan Securities research report, Tesla’s Robotaxi and consumer FSD (Full Self-Driving) share the same core algorithms and architecture, with only minor functional differences (such as consumer version’s autonomous parking mode, which is not essential for Robotaxi). In practice, both versions use similar hardware, and the Robotaxi software is better equipped to handle certain conditions that often cause consumer FSD to disengage, such as backlighting, strong sunlight, or low visibility.