Apple Just Took a Page Straight Out of the Netflix Playbook. Here's Why It Could Be a Brilliant Move

2026-02-22 00:08:20

Apple has adopted a strategy similar to Netflix’s by acquiring full ownership of its hit series “Severance.” This move allows Apple to produce future seasons in-house and potentially expand the franchise, aiming to avoid production delays and build its premium content library. The company’s long-term strategy focuses on high-quality, creator-driven content to establish Apple TV+ as a premium brand, mirroring its successful approach with other Apple products.

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