Is Intuit (INTU) Using the Wix Deal to Quietly Redefine Its Small‑Business Platform Strategy?

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Intuit and Wix.com have expanded their partnership, allowing Wix users to integrate Intuit’s QuickBooks Online AI-powered financial tools directly into the Wix platform. This move aims to deepen Intuit’s ecosystem reach and enhance its small-business offerings, reinforcing its AI-first platform strategy. The collaboration, alongside other initiatives like the construction edition of Intuit Enterprise Suite, seeks to broaden Intuit’s addressable market and drive long-term platform growth, despite persistent softness in Mailchimp revenue and integration execution risks.

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