"People Crowds Again!" Spring Festival holiday sees huge influx of visitors at scenic spots nationwide; multiple regions issue emergency notices

During the Spring Festival holiday, scenic spots across the country were once again crowded with visitors!

Recently, a large number of netizens posted on social media, showing the crowds they encountered while traveling during the holiday.

In response to the enthusiasm of tourists nationwide, many scenic spots have recently issued emergency notices informing the public that tickets are sold out, fully booked, limited in capacity, or temporarily closed to visitors.

The Palace Museum currently has all tickets booked through the ninth day of the Lunar New Year (February 25).

The “Leshan Release” notice states that tickets for the Leshan Giant Buddha Scenic Area and Emei Mountain Scenic Area are sold out today; visitors without reservations are advised not to go.

The Qingcheng Mountain (Front Mountain) Scenic Area announcement states that as of 11:16 a.m. on February 20, the number of visitors has reached the maximum capacity for entry (21,500 people), and the scenic area has activated visitor suspension measures.

Jiuzhaigou announced that as of 9:00 a.m. on February 20, 23,000 tickets had been booked for February 22, 2026, reaching the maximum capacity.

The Longmen Grottoes announced on February 20 that today’s visitor capacity is nearly full, and control measures have been implemented, closing online and offline ticket sales windows. Ticket check-in at Longmen Grottoes has been extended until 7:00 p.m., with the site closing at 8:00 p.m.

The core Lushan Scenic Area (mountain area) reservations are full, and capacity limits have been implemented. The Wulao Peak Scenic Area and San Die Quan (mountain area) sightseeing buses are temporarily suspended.

Xiamen Ferry announced that all tickets for travelers heading to Gulangyu before February 21 are sold out (including the Dongdu Passenger Terminal, Songyu Passenger Terminal, First Pier, and ferry terminal night routes). Visitors who have not purchased tickets are advised not to go to the terminals to avoid unnecessary trips.

In addition, many local cultural and tourism departments have recently released holiday “performance reports”:

On February 19, 55 key monitored tourist attractions in Shaanxi Province received a total of 1.355 million visitors, a year-on-year increase of 19.88%. On the fifth day of the Spring Festival holiday, tourism revenue was 83.36 million yuan, up 21.34% year-on-year. On February 18, the total highway exit traffic in Shaanxi reached 2.55 million vehicles, a 21.7% increase compared to 2025.

On February 19, Shandong Province’s 16 five-A tourist attractions received a total of 1.1869 million visitors, a 17.32% increase from the same day last year. Revenue was 65.6965 million yuan, up 15.08%. As of 3:00 p.m. on the 19th, 200 monitored scenic spots in Shandong received 3.988 million visitors that day, with revenue of 190 million yuan, representing increases of 10.7% and 10.0%, respectively.

On the fifth day of the Spring Festival holiday (February 19), Hunan Province received 25.8738 million visitors. Statistics show that the number of transactions was 37.8222 million, a 12.91% increase; transaction volume was 4.675 billion yuan, up 30.11%. Among the 12 monitored five-A scenic spots, 530,200 visitors were recorded that day, a 32.93% increase; among 197 monitored four-A scenic spots, 591,200 visitors, a 23.92% increase.

On February 18, Yunnan Province’s 220 scenic spots rated four-A or above received 2.9122 million visitors, a 14.58% increase. It is expected that on February 19, the number will reach 3.153 million, a 12.13% increase.

The China Tourism Association, in collaboration with Tuniu, released the “2026 Spring Festival Tourism Consumption Trend Report,” which shows a clear segmented travel trend during this year’s holiday. The first peak of travel begins after the Little New Year in the south, with the highest point on Valentine’s Day and the first day of the holiday. It is expected that the highest travel peak of this Spring Festival will occur on the second day of the lunar new year (February 18). “Many tourists choose to reunite with family first, experience New Year’s Eve and New Year’s Day traditions, then travel together later in the holiday,” said a Tuniu travel official.

At the end of January this year, the Ministry of Culture and Tourism organized the 2026 National Spring Festival Culture and Tourism Consumption Month, working with relevant departments and supporting units to launch a series of themed activities, quality products, and benefit measures. Various regions have carried out cultural and tourism consumption initiatives during the holiday, including issuing consumer vouchers and other subsidies.

During the consumption month, regions will focus on customs, performances, exhibitions, ice and snow tourism, winter escapes, and family travel, launching a variety of seasonal cultural and tourism products and activities to enhance the consumer experience, increase benefits for the public, and provide more discounts and options for holiday travel. Preliminary statistics indicate that about 30,000 cultural and tourism events will be held nationwide during this period, with over 360 million yuan in consumer vouchers and subsidies distributed, along with measures such as ticket discounts, combined ticket offers, and cross-regional tourism benefits.

(Source: China Fund Report)