Celsius Holdings stock price increases due to expansion of retail shelf space

Investing.com – Celsius Holdings (NASDAQ:CELH) stock rose 6.5% on Friday morning after the energy drink manufacturer held a presentation at the New York Consumer Analyst Group meeting on Thursday.

The company’s stock climbed after management emphasized during the presentation that shelf space at retailers is expected to increase.

William Blair analyst Jon Andersen maintained an Outperform rating on the stock, stating that based on management’s discussion of the energy drink category, brand portfolio strength, business initiatives, partnership with Pepsi, and organizational improvements, the outlook for Celsius has become more positive.

Management expects that with the spring reset at retailers, Celsius products will see at least a 17% increase in shelf space in the U.S., and Alani Nu’s shelf space will grow by over 100%. Andersen noted that convenience store channels account for about 60% of demand in this category and will be a key driver for both increases.

The analyst also highlighted international expansion opportunities, noting that these brands are currently sold in only 10 countries.

Piper Sandler analyst Michael Lavery maintained an Overweight rating and a $65 price target, stating that Celsius has good visibility into shelf space growth, with a 17% increase for the Celsius brand and a 102% increase for Alani Nu during the upcoming spring reset.

Lavery said Celsius pointed out that 32% of consumers drink energy drinks in more occasions, including as a mixer, and that 51% of the category’s growth comes from increased consumption frequency among existing buyers.

Lavery maintained his estimates but acknowledged that there is upside potential for his 2026 sales forecast, as these estimates do not include the boost from the spring shelf reset.

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