Jack in the Box has launched a nationwide matcha beverage lineup, becoming one of the first QSRs in the U.S. to offer matcha drinks at the drive-thru. The new platform includes a Matcha Iced Latte and an OREO® Matcha Shake, made with real matcha selected for consistent flavor and performance. This move represents a beverage-forward innovation for the company, targeting younger Millennials and Gen Z tastes.
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Drive-thru matcha arrives: Jack in the Box adds latte and OREO shake
Jack in the Box has launched a nationwide matcha beverage lineup, becoming one of the first QSRs in the U.S. to offer matcha drinks at the drive-thru. The new platform includes a Matcha Iced Latte and an OREO® Matcha Shake, made with real matcha selected for consistent flavor and performance. This move represents a beverage-forward innovation for the company, targeting younger Millennials and Gen Z tastes.