Binance and Islamabad United deepen presence in Pakistan with strategic renewal

The partnership between Binance and Islamabad United enters a new chapter in 2026. The renewed agreement designates the exchange as the Official Cryptocurrency Exchange Partner for the 11th season of the Pakistan Super League (PSL), marking the second consecutive year of collaboration between the two organizations. This continuity reflects a strategic move by both parties to explore the educational and commercial potential of an emerging market.

Why Pakistan Represents an Emerging Hub for Digital Assets

Pakistan has become a strategic territory for the expansion of the crypto ecosystem. The country has a predominantly young and tech-savvy population, a characteristic that accelerates the adoption of digital assets. Binance’s trajectory in this context gained institutional legitimacy with the approval of the No-Objection Certificate from the Pakistan Virtual Assets Regulatory Authority (PVARA), an important signal of regulatory compliance.

Pakistan’s demographic base presents attractive features for fintech companies. With increasing internet access and a willingness to explore new technologies, the market offers opportunities for rapid growth. This scenario motivated Binance to intensify its efforts to build a sustainable and educated crypto ecosystem in the region.

Cricket as a Tool to Promote Blockchain Education in Pakistan

The choice of Islamabad United as a partner is deliberate. The franchise, a three-time PSL champion and the most successful team in league history, serves as a platform for massive outreach to Pakistani fans. This synergy allows educational initiatives about blockchain to scale through a culturally relevant and emotionally connected vehicle.

Tarik Erk, Binance’s Regional Head for MENAT (Middle East, North Africa, and Turkey) and Senior Executive Director in Abu Dhabi, emphasized the cultural importance of cricket as a communication channel. According to Erk, the goal is to make blockchain technology accessible and understandable to broader Pakistani audiences, using the passion for the sport as a bridge to conversations about technological innovation.

Binance’s presence on Islamabad United’s jersey for the second year in a row reinforces this message and increases the frequency with which viewers are exposed to the brand and crypto education concepts. It is not just traditional advertising but a strategic positioning in a context where sports and technology converge.

Exclusive Promotion for New Users in Pakistan

To celebrate the renewal, Binance is launching a welcome reward targeted at residents of Pakistan. From February 4 to 15, 2026, new users who register via the Binance app using the referral code “MakeYourMove” will receive PKR 1,000 after completing identity verification.

The promotion mechanics follow specific criteria: only the first 1,000 winners will be rewarded, with up to 100 winners drawn daily during the campaign period. This is a limited action designed to create urgency and encourage quick conversion among potential audiences.

Criteria and Eligibility: What You Need to Know

Key points define who can participate and how rewards are distributed. Participants must be 18 years or older, residents of Pakistan, and registering on the platform for the first time during the specified period. Existing Binance users are not eligible.

The PKR 1,000 rewards are non-transferable, non-assignable, and cannot be redeemed for cash directly. They function as credit for exploring digital assets on the platform. Binance reserves the right to substitute prizes with equivalent value alternatives if necessary and may disqualify participants involved in fraudulent activities, multiple accounts, or abuse of terms.

Any attempt to circumvent rules or malicious behavior will result in account termination and forfeiture of rewards. The final selection of winners is at Binance’s sole discretion, according to the Terms of Use and Privacy Policy of the platform.

Risk and Volatility Considerations

It is essential to note that digital assets carry a high-risk profile and significant price volatility. Binance does not assume responsibility for losses incurred through operations on its platform. New users interested in exploring crypto assets should understand the risks involved and invest only resources whose loss would not compromise their financial situation. The offered reward functions as an educational entry vehicle, not as a guarantee of returns or financial gains.