Founder content strategy most teams get backwards:

They launch, then try to build trust.
Here's what actually works if you're building in web3:
Weeks 1-4: Document the problems you're solving
Share the broken systems. The gaps nobody's addressing. The inefficiencies you keep seeing.
Don't pitch your solution yet. Just prove you understand the problem better than anyone scrolling.
Weeks 5-8: Show your thinking process
Walk through your approach. The tradeoffs you're weighing. The technical decisions you're debating.
This is where people start caring whether you succeed.
By the time you launch, your product feels inevitable. Not because you sold it, but because you built belief first!