Trump Media announced a new token incentive plan recently. Starting from February 2nd, any shareholders holding DJT stock will receive a token airdrop. These tokens can be used to earn rewards and discounts on the Truth Social, Truth Predict, and Truth+ platforms.

Trump Media CEO Nunes emphasized that these tokens are not classified as securities, do not represent company ownership, and token holders will not directly profit from the company's operations. The tokens will be hosted on Crypto.com's Chronos chain.

Interestingly, after this announcement, the market performance of TRUMP coin did not meet expectations. The related memecoin immediately dropped about 4% following the announcement, falling from $5.8 to around $4.9. This decline nearly wiped out the gains the coin had made since the beginning of the year. Market participants' enthusiasm seems to be subdued, retail demand appears relatively cold, and short-term sentiment remains cautious.

From the market response, although this combined stock and token airdrop model may open new ideas for similar projects in the future, investor acceptance of this move seems to require further observation in the short term. The market's lukewarm reaction is worth considering for all those interested in crypto assets.