Steak 'n Shake and Fold commit to increasing investment, spending 10 million USD to acquire Bitcoin reserves

The well-known American hamburger chain Steak 'n Shake recently announced an important decision regarding cryptocurrency asset allocation: investing 10 million USD to purchase Bitcoin, equivalent to approximately 105 Bitcoins added to the company’s reserves. This move marks a strategic advancement in the company’s cryptocurrency endeavors and demonstrates the deep integration of traditional restaurant businesses with digital assets.

Steak 'n Shake stated on social media platform X that the company has committed to strengthening its Bitcoin reserves by increasing same-store sales. Bitcoins received from consumers will not be exchanged for cash but directly incorporated into the long-term asset portfolio, reflecting the company’s firm confidence in Bitcoin’s long-term value.

Lightning Network Innovation Breakthrough, Revenue Growth Surges Against the Trend

In May last year, Steak 'n Shake introduced Lightning Network payment solutions at its outlets across the United States. This decision brought significant commercial benefits. According to empirical data, transactions using Lightning Network save nearly 50% in processing fees compared to traditional credit cards, greatly reducing transaction costs. Following the implementation of this payment innovation, the company’s same-store sales increased by about 15% within a few months, fully validating the potential of crypto payments to enhance consumer experience.

Partnership with Fold to Integrate Crypto into Daily Consumption

To bring Bitcoin closer to people’s daily lives, Steak 'n Shake partnered with the rewards platform Fold to launch an innovative incentive program. Through exclusive products such as “Bitcoin Burgers” and “Bitcoin Meals,” consumers can receive Bitcoin rewards worth $5 when purchasing designated meals. This agreement successfully combines crypto culture with everyday dining experiences, making Bitcoin no longer just a financial asset but a tangible reward mechanism for consumers.

Corporate Support and Long-term Strategy Demonstrate Commitment

Steak 'n Shake is currently owned by Biglari Holdings, a holding company based in San Antonio, Texas, led by Chairman Sardar Biglari. Although the parent company has not publicly disclosed whether Bitcoin will be incorporated into the overall capital strategy of the group, Steak 'n Shake has already demonstrated a firm commitment to digital assets through concrete actions.

Joining the Global Crypto-Holding Corporate Campmarks a Mainstream Turning Point

According to the latest statistics from Bitcoin Treasuries, over 200 companies worldwide hold Bitcoin on their balance sheets. While Steak 'n Shake’s holding scale of approximately 10 million USD is relatively small, its symbolic significance is substantial—a traditional restaurant brand with a 91-year history, progressing from accepting payment innovations to asset allocation, signifies that cryptocurrencies are gradually integrating into mainstream business systems. This is not only about corporate capital deployment but also reflects the recognition and adaptation of traditional industries to the era of digital assets.