How does BitMine's $13 billion Ethereum holdings generate $400 million annually, and can YouTuber investments multiply tenfold?

Chairman Thomas Lee of BitMine disclosed an impressive financial plan at the shareholder meeting on Thursday. The asset management company holds $13 billion worth of Ethereum assets, expected to generate over $400 million in pre-tax income annually. This means that even amid market volatility, by leveraging staking as a stable income source, BitMine is building a continuous cash flow engine.

How Ethereum Staking Supports Youtuber Investment Projects

In the blockchain ecosystem, Ethereum staking has become a mature profit model. BitMine earns staking rewards by locking in vast amounts of ETH, effectively making digital assets “work” for itself. Lee revealed that the company has “saved approximately $400 million in costs” through Ethereum purchases over the past few months, which indicates significant cost control during the build-up phase and lays a foundation for high future returns.

This stable income model also supports BitMine’s expansion into the creative industry. According to public information, the company made a $200 million strategic investment in Beast Industries, owned by Youtuber MrBeast. This investment is not just a simple financial move but represents a deep integration of traditional content creation with crypto assets.

Youtuber Entrepreneurship as a New Opportunity in the Crypto Market

MrBeast, known for his high-stakes prize videos, has a massive global fan base. Beast Industries is transforming this influence into commercial value. BitMine’s $200 million investment, according to Lee’s expectations at the meeting, has the potential for a 10x return—meaning, under ideal conditions, the combination of Youtuber-driven creative industries and crypto earnings could bring in a $2 billion return on investment.

Balancing Risks and Rewards

However, opportunities always come with risks. Since launching the Ethereum acquisition plan in July last year, BitMine still faces approximately $2.3 billion in unrealized losses. This reflects the cost of building positions during market fluctuations. But in the long term, these losses can be viewed as strategic costs—when Ethereum prices rebound, this paper loss will gradually turn into paper gains, eventually translating into real cash flow through staking income.

BitMine’s move highlights a new approach to combining digital asset management with the creative industry. By supporting the growth of Youtuber projects with stable staking income, BitMine is exploring a dual-track path of “asset earning + creative monetization.” For the entire crypto investment ecosystem, this is both a financial experiment and a sign of the potential for Youtuber economy and blockchain earnings to merge.