Reflections on the Light Anti-Scam Incident: Project Team Playbook

The Light anti-scam controversy isn't yet a classic case, but some project teams have already started studying this logic. Interestingly, before this framework is fully summarized, it has been referenced by other players within the ecosystem. What does this indicate? The market operates this way—success stories (including negative ones) spread faster than we imagine.

Carefully examining the tactics behind this incident, they can be summarized into three main moves:

**First Move: Overpromising**. The project team needs to release some claims they can't actually fulfill but sound very certain. This kind of "certainty promise" can quickly boost market expectations and attract capital. The problem lies in the gap between promises and reality, which often becomes the fuse for a subsequent collapse.

**Second Move: Calculated Strategy**. Every step must be carefully weighed—when to release announcements, when to generate public opinion, when to stay silent. This isn't mindless promotion but a precise grasp of market psychology.

**Third Move: Using a Single Event as a Stepping Stone**. Any single event—be it technical updates, partnership announcements, or other hot topics—is designed as a tool to further pump the market. One event after another creates a chain of expectations, trapping players in endless anticipation.

This logic may seem simple and crude, but in actual operations, it can effectively harvest market sentiment. The Light anti-scam incident is just the tip of the iceberg; similar tactics are repeatedly played out across the entire crypto ecosystem. The key issue is: more and more people are aware of these methods.