#Solana生态发展 Seeing the Solana ecosystem introduce new payment tools again, it's time for a calm analysis. Raise Smart Cards choosing Solana to develop on-chain gift cards and loyalty systems sounds promising, but I've seen too many projects like this—initially claiming to revolutionize retail and connect brand ecosystems. When names like Uber and Fanatics come up, it definitely grabs attention.

The key question is: can this system truly sustain operation? On-chain gift cards sound high-end, but how large are the actual application scenarios? Most traditional brands are not as receptive to on-chain incentives as one might think. We need to see clearly—are these real product demands or just conceptual hype.

Solana's high performance does have advantages—fast transactions and low costs, no doubt. But I've seen countless projects tout Solana's performance benefits, yet the ecosystem applications tend to have weak stickiness. Projects that survive are not because the chain is fast, but because they have real users and transaction volume.

My advice to everyone: don't be fooled by the endorsements of well-known brands for new projects. First, look at actual transaction data over half a year or a year, observe redemption rates for loyalty rewards and user retention. These financial derivatives are most likely to become tools for scamming users. They start hot but quickly fade away. The secret to surviving long on the chain is: verify, verify again, and don't chase the trend.