Want to find the next unicorn? Don't miss these four signals:

First, niche projects often hide opportunities—while most people are chasing the hot trends, the real track may be quietly unnoticed. Second, they are difficult to evaluate with conventional frameworks, which is where large institutions are most likely to stumble. Furthermore, although there are risks, they are not insurmountable—those who understand the industry can calculate the probabilities. Lastly and most importantly: once successful, the returns will be exponential. This is why insightful investors can always see gold mines where others frown.