Pudgy Penguins has recently been making waves on the famous Sphere screen in Las Vegas. During Christmas, they showcased their animated characters in outdoor advertising, which is quite interesting — it indicates that NFTs are moving from purely digital collectibles into physical marketing.

This project had already validated its IP commercialization potential through physical toy sales, and this Sphere display is essentially a move to further enhance brand awareness. The entire top-tier NFT ecosystem is breaking out of its niche, no longer just hyping within the crypto community, but trying to extend IP value into the traditional consumer market.

That said, such successful cases are very hard to replicate. Currently, the overall NFT market is quite subdued, with only a few blue-chip projects remaining active. For investors, projects with genuine commercialization capabilities and solid IP value may have long-term profit potential, but the vast majority of NFTs are purely speculative. So, entering the market requires extra caution — don’t be fooled by stories of breaking out of the circle.