The cryptocurrency market moves in waves. After every bull cycle, an inevitable bear follows, when prices melt down and investors panic. But those who know the rules of the game use downturns to multiply their capital.
We’ve figured out how not only to survive a crash but also to come out of it richer. Here are 7 strategies that work.
Why is the bear market in cryptocurrencies different from others?
In traditional finance, a bear is a 20% decline. In crypto, it’s more intense: prices drop by 50%, 70%, sometimes 90%. A classic example is the so-called “crypto winter” from December 2017 to June 2019, when Bitcoin fell from $20,000 to $3,200.
Such bear periods repeat approximately every four years and last more than a year. It’s a long game that requires patience and a plan.
1. HODL — belief in the future
HODL is not just a strategy; it’s a philosophy. The term originated from a typo in the word “hold” (to hold) and the phrase “hold on for dear life” (hold on tight).
HODLers buy cryptocurrency and hold despite dips, noise, and fears. It works for those who:
Admit they’re not skilled in day trading and scalping
Believe in the long-term potential of the crypto industry
Are ready to ignore FOMO and FUD
The essence is simple: if you invested in a project with strong fundamentals, a downturn is time to harvest, not panic. The main thing is to have clear investment goals and stick to them.
2. Dollar Cost Averaging (DCA) — buy systematically
DCA is a classic investing method that works great in crypto. The idea: buy the same amount (for example, $100) at regular intervals (every Monday, every month).
When the market falls, your money buys more tokens. When it rises — less, but at a higher price. As a result, your average purchase price is lower than trying to “catch the bottom.”
How to implement DCA:
Choose an asset (BTC, ETH, or a mix)
Set an amount ($50, $100, $500 as you see fit)
Pick a frequency (weekly, monthly)
Use automatic transfers to a reliable exchange
The advantage of DCA is that it works in any conditions and removes emotions from decisions.
3. Diversify your portfolio — don’t put all eggs in one basket
Diversify in three ways:
By asset types:
Bitcoin — “digital gold,” more stable than others, less prone to wild swings but also less volatile
Altcoins — higher risk, higher potential returns
Stablecoins — anchors in a storm, keep some in USDT or USDC
NFTs — an alternative class, providing access to different crypto sectors
By market capitalization:
Mix large projects (big caps) with promising alts. Large cryptocurrencies are more stable but grow slower. Smaller ones are more volatile but can give 10x.
By sectors:
Invest in different sectors: DEX, Layer-1, Layer-2, Web3, GameFi, AI tokens. When one sector is in decline, another may be growing.
Before buying, study:
White paper (what is the project for?)
Tokenomics (is there a lot of inflation?)
Price history (were there “pump-and-dump” schemes?)
4. Shorting — profit from decline
If you’re confident the price will fall, you can bet on it. Shorting involves borrowing an asset, selling it immediately, then buying it back at a lower price to return.
In practice, on an exchange interface, it’s simple: select “Short” instead of “Long” and open a position.
Important: shorting is a complex strategy. Without experience, you can quickly lose money. Beginners should start with small volumes or skip this step altogether.
5. Hedging — insurance for your positions
If you own Bitcoin but fear further decline, you can open a short position on the same amount via futures.
Example:
You have 1 BTC worth $89,000 (current price)
You open a short on 1 BTC via futures
If the price drops to $80,000, you lose $9,000 on the spot asset but earn $9,000 on the short
Total: only costs in fees
It’s like insurance: expensive, but peace of mind.
6. Limit orders — catch the bottom without rush
Most traders will never guess the exact bottom because crashes happen suddenly. Solution: set multiple limit buy orders at different levels.
For example, if BTC is trading at $89,000:
Limit order at $80,000
Limit order at $70,000
Limit order at $60,000
When the price drops to one of these levels, the order executes automatically. You won’t guess the bottom, but you’ll catch a good price without wasting time.
7. Stop-loss — protection from disaster
The opposite of buy limit orders is a stop-loss for selling. If the price falls below a certain level, the position closes automatically.
Why is this needed?
Protects against psychological errors
Prevents “stuck” in losing positions
Allows you to focus on other things without monitoring prices 24/7
How to use: if you bought a coin at $100, set a stop-loss at $80. If the price drops 20%, the order triggers and you preserve capital.
Golden rules for surviving a bear market
Invest only what you’re willing to lose. Crypto is not the place for loans and mortgages. Invest only money you don’t need for daily life.
Constantly study the market. Read news, monitor activity of big players (“whales”), analyze trends. But remember: others’ opinions are not your plan. Make your own decisions.
Perform due diligence. Before buying any token, study the team, technology, competitors. Don’t invest based on hype on Twitter.
Store crypto securely. Use cold wallets (hardware devices like Ledger or Trezor) for long-term storage. Hot wallets are only for active trading.
Set goals and stick to them. Decide how much you want to earn or what you believe in. When emotions run high, goals are your anchor.
Conclusion
Crypto bear markets are not the end of the world but a gear shift. Those who learn to ride during these periods get ahead of others.
Use downturns to accumulate positions at good prices, diversify, protect yourself with stop-losses, and work according to a plan. In a year or two, when the market recovers, you’ll thank yourself for not panicking.
Remember: there are no guarantees in crypto, only probabilities. Increase your chances of success through planning, education, and discipline.
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7 Proven Ways to Earn in a Crypto Bear Market
The cryptocurrency market moves in waves. After every bull cycle, an inevitable bear follows, when prices melt down and investors panic. But those who know the rules of the game use downturns to multiply their capital.
We’ve figured out how not only to survive a crash but also to come out of it richer. Here are 7 strategies that work.
Why is the bear market in cryptocurrencies different from others?
In traditional finance, a bear is a 20% decline. In crypto, it’s more intense: prices drop by 50%, 70%, sometimes 90%. A classic example is the so-called “crypto winter” from December 2017 to June 2019, when Bitcoin fell from $20,000 to $3,200.
Such bear periods repeat approximately every four years and last more than a year. It’s a long game that requires patience and a plan.
1. HODL — belief in the future
HODL is not just a strategy; it’s a philosophy. The term originated from a typo in the word “hold” (to hold) and the phrase “hold on for dear life” (hold on tight).
HODLers buy cryptocurrency and hold despite dips, noise, and fears. It works for those who:
The essence is simple: if you invested in a project with strong fundamentals, a downturn is time to harvest, not panic. The main thing is to have clear investment goals and stick to them.
2. Dollar Cost Averaging (DCA) — buy systematically
DCA is a classic investing method that works great in crypto. The idea: buy the same amount (for example, $100) at regular intervals (every Monday, every month).
When the market falls, your money buys more tokens. When it rises — less, but at a higher price. As a result, your average purchase price is lower than trying to “catch the bottom.”
How to implement DCA:
The advantage of DCA is that it works in any conditions and removes emotions from decisions.
3. Diversify your portfolio — don’t put all eggs in one basket
Diversify in three ways:
By asset types:
By market capitalization:
Mix large projects (big caps) with promising alts. Large cryptocurrencies are more stable but grow slower. Smaller ones are more volatile but can give 10x.
By sectors:
Invest in different sectors: DEX, Layer-1, Layer-2, Web3, GameFi, AI tokens. When one sector is in decline, another may be growing.
Before buying, study:
4. Shorting — profit from decline
If you’re confident the price will fall, you can bet on it. Shorting involves borrowing an asset, selling it immediately, then buying it back at a lower price to return.
In practice, on an exchange interface, it’s simple: select “Short” instead of “Long” and open a position.
Important: shorting is a complex strategy. Without experience, you can quickly lose money. Beginners should start with small volumes or skip this step altogether.
5. Hedging — insurance for your positions
If you own Bitcoin but fear further decline, you can open a short position on the same amount via futures.
Example:
It’s like insurance: expensive, but peace of mind.
6. Limit orders — catch the bottom without rush
Most traders will never guess the exact bottom because crashes happen suddenly. Solution: set multiple limit buy orders at different levels.
For example, if BTC is trading at $89,000:
When the price drops to one of these levels, the order executes automatically. You won’t guess the bottom, but you’ll catch a good price without wasting time.
7. Stop-loss — protection from disaster
The opposite of buy limit orders is a stop-loss for selling. If the price falls below a certain level, the position closes automatically.
Why is this needed?
How to use: if you bought a coin at $100, set a stop-loss at $80. If the price drops 20%, the order triggers and you preserve capital.
Golden rules for surviving a bear market
Invest only what you’re willing to lose. Crypto is not the place for loans and mortgages. Invest only money you don’t need for daily life.
Constantly study the market. Read news, monitor activity of big players (“whales”), analyze trends. But remember: others’ opinions are not your plan. Make your own decisions.
Perform due diligence. Before buying any token, study the team, technology, competitors. Don’t invest based on hype on Twitter.
Store crypto securely. Use cold wallets (hardware devices like Ledger or Trezor) for long-term storage. Hot wallets are only for active trading.
Set goals and stick to them. Decide how much you want to earn or what you believe in. When emotions run high, goals are your anchor.
Conclusion
Crypto bear markets are not the end of the world but a gear shift. Those who learn to ride during these periods get ahead of others.
Use downturns to accumulate positions at good prices, diversify, protect yourself with stop-losses, and work according to a plan. In a year or two, when the market recovers, you’ll thank yourself for not panicking.
Remember: there are no guarantees in crypto, only probabilities. Increase your chances of success through planning, education, and discipline.