Take a look at those timeless IPs—Pokémon, Hello Kitty, Disney, Dragon Ball. They teach us one thing: what truly retains people is not the technology itself, but emotion.

The winning formula for these IPs is simple. They don’t rely on hardcore technology to crush the competition, but instead focus on continuous emotional accumulation. The forms of expression are changing—from animation to games to merchandise, constantly evolving—but the connection with fans is actually strengthening, growing like compound interest.

The same applies to Web3. No matter how advanced the technology is, without emotional resonance within the community, it won’t go far. The projects that last the longest are often those that prioritize long-term brand trust and community stickiness.