Sui Network's Meme Coin Ecosystem 2025: Investment Guide and Project Analysis

As a high-performance Layer-1 network, the Sui blockchain is becoming an important battleground for meme coins thanks to its unique technological advantages and vibrant ecosystem. The network hosts dozens of notable meme projects, many of which have already demonstrated remarkable growth potential.

Why is Sui Becoming a Breeding Ground for Meme Coins?

To understand the explosive growth of Sui meme coins, it is first necessary to recognize the competitive advantages of this chain itself. Sui is developed using the Move programming language, designed to address scalability bottlenecks common in traditional blockchains. The network can process nearly 300,000 transactions within an average confirmation time of 400 milliseconds, a performance metric that ranks among the industry’s top levels.

More importantly, transaction costs are low. Most transactions on Sui cost only $0.0015, a figure crucial for active meme coin trading. The low fees reduce barriers to participation, enabling even small investors to trade frequently, creating a perfect ecosystem for the highly speculative meme coin market.

In October 2024, the native integration of USDC on the Sui network further enhanced ecosystem liquidity and usability, attracting more developers and investors. According to CoinGecko, there are over 30 meme coin projects within the Sui ecosystem, with a total market cap approaching $300 million.

In-Depth Scan of Mainstream Meme Coin Projects

sudeng (HIPPO): A Fusion of Charity and Meme

As the largest meme project in the Sui ecosystem, sudeng breaks many stereotypes associated with traditional meme coins. As of the latest data, HIPPO’s circulating market cap is $10.71M, with a 7-day increase of +16.61%.

The core feature of this project is its social responsibility commitment. sudeng pledges to allocate 1% of profits to wildlife conservation and has donated approximately $150,000 to the Khao Kheow Zoo in Thailand. These funds are directly used to protect the zoo’s star mascot—the little hippopotamus Moo Deng. The integration of this real IP gives sudeng a strong brand identity, setting it apart from purely hype-driven meme coins.

The project performed strongly in its early days, once surging over 30% in a short period and reaching a high of $0.018. Although the current price has retraced, community support and its charitable framework provide a foundation for long-term stability.

Fud the Pug ($FUD): A Community-Driven Model

Fud the Pug launched in December 2023 via a free airdrop to early supporters of the Sui network. This simple start evolved into one of the most cohesive community projects in the Sui ecosystem.

FUD’s success is built on the core mission of “fun, absurdity, Sui.” The project is operated by a decentralized team of developers and Sui enthusiasts, embodying the ideal of “the people’s project, for the people.” As of 2024, FUD has seen a 107% weekly increase, with a market cap surpassing $38.7 million. About 57.5 trillion FUD tokens are in circulation, most of which are allocated to community initiatives.

FUD’s tokenomics are thoughtfully designed: 20% of the total supply is permanently burned to create scarcity, and 50% is reserved for the community, laying a solid foundation for long-term value. The project continues to introduce new integrations and features, maintaining vitality within the evolving Sui meme ecosystem.

BLUB ($BLUB): Rise of an Emerging Power

BLUB was launched in mid-2024, self-identified as “the dirtiest fish in the Sui ocean”—a self-deprecating branding that successfully attracted many crypto enthusiasts. The development team behind the project previously participated in the well-known meme coin Pepe project, accumulating rich community management experience.

From a tokenomics perspective, BLUB has a total supply of 420.69 trillion tokens. The allocation strategy is: 75% for liquidity on centralized and decentralized exchanges, 10% for growth, marketing, and media, and 15% reserved for project participants, to be linearly released over three years.

Latest data shows BLUB’s market cap exceeds $47 million, with a weekly increase of about 10%. Its meme culture, community engagement, and reasonable tokenomics make it one of the most competitive contenders among Sui meme coins.

AAA Cat ($AAA): An Overnight Sensation

AAA Cat’s story began with a simple experiment. Creator Drippy posted a picture of a black cat on social media and created this meme coin on Sui’s Move Pump platform. Unexpectedly, the enthusiastic community response allowed this “casual creation” to complete its first round of funding within minutes via bonding curves.

The project’s growth was impressive—total increase over 665%. As of October 2024, AAA Cat’s market cap reached around $15 million. Its token supply is also 420.69 trillion, with a similar allocation structure to BLUB, ensuring sufficient market liquidity and trading activity.

The success of AAA Cat demonstrates that even the most grassroots ideas can gain community recognition and capital inflow within the Sui ecosystem. Its listing on decentralized exchanges like BlueMove and Turbos Finance further broadened its liquidity sources.

SUIMAN ($SUIMAN): An Experiment in Sustainability

SUIMAN represents an attempt for meme coins to move toward sustainable development. Launched in 2024, the project has a total supply of 1 billion tokens, most of which are permanently burned to create deflationary pressure.

What makes this project unique is its zero transaction tax policy—users do not pay additional protocol fees when buying or selling. Unlike many short-term speculative meme coins, SUIMAN emphasizes community governance, transparency, and long-term rewards, including token burns and staking options.

In October 2024, the project reached a historical high of $0.0038, though it has since retraced. Its focus on community participation and sustainability makes it stand out among many meme coins.

Other Meme Coins in the Sui Ecosystem

Besides the main projects above, tokens like SUI Plop ($PLOP) and LIQ are gradually gaining attention within the Sui ecosystem. According to the latest data, LIQ’s market cap is about $13.40K (note: this project is still in early stages). Although these projects are smaller in scale, they demonstrate low entry barriers and high potential returns in the meme coin market.

Practical Guide to Buying and Trading Sui Meme Coins

Option 1: Participate via Decentralized Methods

Step 1: Deploy a Sui-compatible Wallet

To access the Sui ecosystem, you need a digital wallet supporting this network. Sui Wallet and Suiet Wallet are two mainstream options.

• Sui Wallet: Download the browser extension from the Chrome Web Store, create a new wallet or import an existing account. Safeguarding your recovery phrase is crucial.

• Suiet Wallet: Visit the official website and add the Chrome extension, which offers full functions for creating wallets, managing assets, and connecting to Sui apps.

Step 2: Acquire SUI Tokens

Purchasing the native SUI token is necessary—it is used for buying meme coins and paying network transaction fees. The current price of SUI is $1.41, with a circulating market cap of $5.25 billion, making it a relatively stable asset in the market.

Step 3: Trade on a Decentralized Exchange

Suiswap is the main decentralized exchange on the Sui network. After connecting your wallet, you can:

1. Select the meme coin you want to buy (e.g., sudeng, FUD, or AAA Cat)
2. Enter the amount of SUI you wish to swap
3. Confirm the transaction, and the tokens will be deposited into your wallet

Option 2: Participate via Mainstream Exchanges

Some centralized exchanges offer trading pairs for Sui meme coins, such as HIPPO/USDT. This method is more convenient for users accustomed to centralized trading platforms but requires identity verification.

Comprehensive Investment Risk Analysis

Volatility Risk

Sui meme coins inherit the high volatility characteristic of this asset class. Prices can fluctuate sharply driven by social media hype, whale manipulations, or market sentiment. sudeng once surged 30% in a short period but could also experience similar declines at other times.

Rug Pull Risk

This is the greatest threat faced by meme coin investors. Some project teams may pump the price and then suddenly dump or even run away with the funds, leaving late investors with losses.

Pump-and-Dump Operations

Large funds may coordinate buying and selling to manipulate prices, turning retail investors into “chives” (victims of pump-and-dump schemes).

Risk Mitigation Strategies

• Conduct thorough research on project teams, technical audits, and liquidity lock-up
• Verify whether the tokenomics are reasonable
• Focus on genuine community engagement rather than fake marketing noise
• Only invest funds you can afford to lose entirely

Summary and Outlook

Meme coins within the Sui ecosystem have shown extraordinary vitality in 2024-2025. From sudeng’s charitable mission to SUIMAN’s sustainability exploration, from Fud the Pug’s community cohesion to BLUB’s creative disruption, these projects each have their own characteristics.

Sui’s technological advantages—high throughput, low fees, and excellent developer experience—provide the infrastructure for meme coin prosperity. The stable performance of the SUI mainnet and ample liquidity make participation in this ecosystem relatively accessible.

However, meme coins remain high-risk, high-reward investment assets. Before entering this market, thorough due diligence and rational risk assessment are essential. Remember, only invest what you can afford to lose—this is the eternal rule in the crypto asset market.

Stay updated on the latest developments and emerging projects in the Sui ecosystem, but avoid FOMO-driven decisions—well-considered investments always outperform following the crowd.