How MrBeast Monitizes Philanthropy: The Business Model of a Blogger Who Spends Millions on Content

MrBeast is not just a YouTuber who gives away money on camera. He is a systems engineer, where every dollar of charity generates tens of millions of views, which in turn fund even larger projects. Let's take a closer look at his economy.

Production as the main asset

Donaldson spends 7-8 million dollars a month on all his projects. Among them:

• 3-4 million on the main channel MrBeast
• 200k on Beast Reacts and MrBeast Gaming
• Balance for offline businesses

For comparison: the original Netflix series “Squid Game” cost Netflix $21.4 million for the entire season (, $2.4 million per episode ). And Beast spent $4 million just on one video recreating this series in real life.

The production of a video about the island, which was offered as a prize, cost 2 million dollars for the island itself plus millions for filming.

Paradox: the more you spend, the more you earn

The bistro is not worried about financial security. According to him, even if he stops uploading videos tomorrow, the old videos will generate enough advertising revenue for a comfortable life. His strategy: money is the fuel for the algorithm, and the algorithm is the printing press.

Charity as Marketing ( and a Sincere Position )

This is the most interesting part. Bist started by giving his first fee of (10 thousand dollars) to a homeless person, because in his logic: if you donate 10 — you can earn 20.

Two megaprojects:

#TeamTrees (2018-2023)

• $1 = 1 tree in Yellowstone National Park
• Raised: 20 million dollars
• Participants: Elon Musk, Jack Dorsey, Ninja, Marshmello
• Result: 20 million trees planted by February 2023

#TeamSeas (2021-2023)

• $1 = 1 pound (450 g) plastic from the ocean
• Attracted 1000+ bloggers from 145 countries
• Raised: 30 million dollars
• Result: goal achieved by March 2023

What's the catch?

The problem is not that Bist is doing charity. The problem is that he can afford it because the system works in his favor. Every charitable project = content = views = money for the next project.

But there is a real effect: children write that they want to collect trash on the beaches or help in kitchens for the homeless. There is influence. There is scale.

Bist has simply found a way to monetize good without leaving the system. And it works better than classic billionaire philanthropy.