GMGN Trading Product: Bringing a “Fast” Solution for Memecoin Trading

Hello everyone, I am Haze, from the GMGN trading product team. Today, I want to share the background of the birth of the GMGN product and its core functions.

GMGN is essentially designed to address a critical pain point - “speed”. Why has speed become such an important pain point? When the trading speed of Memecoins on the chain is too slow, it greatly affects user experience. Especially for younger users, who are enthusiastic about Memecoin trading, there is a need for a product that can provide a lightning-fast experience to meet their demands.

The Three Major Values of Memecoin

Regarding the value of Memecoin, I would like to explain it from three dimensions:

First, the value of information and asset distribution. Memecoin spreads information faster than traditional news because it is directly tied to economic interests. For example, in the event of a hot event, such as Donald Trump’s gunshot, the associated “Fight” tokens are immediately issued, which is faster than traditional news reports. Modern Memecoin is no longer just about memes or communities like the early Dogecoin, it has become more of a vehicle for information distribution. Global hot events are often issued in the form of Memecoin, forming the integration and distribution of information and assets.

Second, cultural consensus. Memecoins like Wave Dodge have unique cultural attributes and form a strong consensus within the community.

Third, attention monetization. In Memecoin trading, if you can buy into tokens related to hot events early, when the community starts to spread and attract more attention and purchases, early participants have the opportunity to profit.

The Explosion of the Memecoin Market

The Memecoin market has exploded after the emergence of PumpFun, as it addresses the issue of unified asset issuance standards. Why is a unified standard so important? It’s like how Emperor Qin Shi Huang unified measurements, standardizing assets and capital flow, greatly improving circulation efficiency.

Since its launch in January 2024, PumpFun has issued 8.9 million tokens, which is unprecedented in blockchain history—no platform has ever issued such a large number of assets within a year.

As a major platform in the Memecoin trading sector, GMGN was established in May 2023, and by November 2024, there was significant growth in data, with the website’s monthly traffic reaching 14 million and daily transaction volume of approximately 600,000.

Memecoin Trader Profile

Who is using GMGN for Memecoin trading? We found that the user base is mainly young people. Through communication with users, we learned that most of them are post-00s, young people in their early twenties, full of energy and vitality. They represent the new force in the cryptocurrency market. Many people question whether cryptocurrency can attract new traffic and break out of its niche. In fact, if you delve into the Memecoin ecosystem, you will find that fresh blood and young people are participating in Memecoin trading, rather than in traditional fields like DeFi or Etherscan.

Our user research shows that the vast majority of users are under 30 years old, around their twenties, and many have even entered the Memecoin market without ever having purchased stocks. They are not influenced by traditional investment concepts such as Buffett’s value investing or financial report analysis, and they prefer a high-risk, high-reward trading approach.

This represents a shift in mindset— they believe that the prices of Bitcoin and Ethereum are too high and have limited upside. As young people, they are willing to take on higher risks to pursue Memecoin trading, reflecting a fundamental change in the investment philosophy of Generation Z.

Generational Differences in Investment Philosophy

Traditional post-80s investors pay more attention to researching white papers, long-term investments, value investing, and technological innovation. When I first entered this industry, I also discussed technical implementation issues with founders on Telegram. However, nowadays, many value investors and project parties may notice a phenomenon: few people discuss white papers anymore; more attention is given to economic models and token prices. This is because the new investment group has changed, focusing on social signals, trend cycles, community culture, and cultural resonance, rather than traditional value analysis.

Pain Points of On-Chain Transactions

Traditional on-chain transactions can no longer meet the needs of the new generation of investors, who find the trading speed too slow. They do not want to be the ones left holding the bag, but rather hope to seize the opportunity to acquire tokens ahead of others, aiming for a fairer early access to tokens than VCs and investment institutions. In this context, trading speed becomes crucial for acquiring tokens.

Young investors generally believe that Memecoin trading is relatively fair because the on-chain chips are open and transparent. However, they cannot tolerate the slow speed of traditional on-chain transactions. It is precisely based on this pain point that GMGN was born.

Core Principles of GMGN and the “Four Fast” Solutions

The core principle of GMGN is: in Memecoin trading, second-level differences determine success or failure.

A popular saying in the community is: “Those who are quick get the meat, while those who are slow suffer losses.” This reflects the users’ ultimate pursuit of transaction speed on the blockchain.

The “Four Quicks” solved by GMGN include:

1. Quick Discovery: How to Quickly Identify Quality Assets.
2. Quick Decision-Making: How to Make a Buying Decision Quickly.
3. Quick Operations: How to Operate Faster than Others.
4. Quick Execution: How to complete buy orders faster than others.

Technological Innovation and Data Advantages

The first feature launched is the “Scan Chain Three Columns” function, which is a proprietary term defined by the community in the design of Memecoin products. Before trading on the Memecoin chain, no product offered such functionality. Scan Chain Three Columns is mainly used to monitor newly issued assets on the chain, and once there is a new asset issuance on the chain, it is immediately pushed to users, similar to the experience of watching short videos, achieving second-level push.

After asset discovery, GMGN focuses on solving trading decision problems. While on-chain chips and data are open and transparent, the key is how to translate this data into user-friendly information. We have been focusing on on-chain data analysis for the past four years, and have achieved the integration of on-chain addresses and Twitter accounts. Back in DeFi, we found that users like to monitor specific addresses but don’t know who is behind them, which limits the intuitiveness of decision-making. That’s why we’ve linked addresses to social media identities so that users can know the actual addresses of the “big Vs” and “car heads.”

In 2024, we pioneered the “mouse warehouse” feature, utilizing the transparency of on-chain data to identify potential unfair trading behaviors. Unlike centralized exchanges, on-chain data is completely transparent, making trading fairer and decision-making more rational. We continuously enrich the dimensions of data, including identification of diamond hands, paper hands, profit and loss analysis, and token sources. These features enable users to clearly understand their position in on-chain trading, similar to researching financial reports and fundamentals in stock trading.

User Experience Optimization

In order to enhance user operation speed, we have made extensive experience optimizations, collecting feedback from over 500 seed users, and have received 4,000 user suggestions to date. We designed a “three points and one line” operation interface: on the left is address monitoring, in the middle is the candlestick chart, and on the right is the buy-sell operation, forming muscle memory that allows users to trade faster and more conveniently.

On the Solana chain, we achieved a transaction speed of 0.58 seconds (, while Solana itself has a speed of 0.4 seconds ). Compared to traditional wallets that take 2.3 seconds to complete a purchase, our speed advantage is significant, which is crucial in Memecoin trading, directly impacting chip advantage and price advantage.

Community Culture of Generation Z

GMGN not only provides a speed advantage but also nurtures a unique community of young people. Generation Z monetizes through attention economy, trading Memecoins and trending events. They create a unique community language culture, such as “pouring” ( selling chips to newcomers ), “capping” ( buying in after the price drops ), and “fixing” ( confirming token address ownership ) and other terms.

Social behaviors have also changed, with the discovery of token addresses (CA), copying CA, and forwarding CA replacing traditional social media likes, comments, and shares. Community members are affectionately referred to as “P Young Generals”.

Actual Profit Case

Regarding the earning potential of Memecoin trading, we have a tutorial titled “How to Earn from $0 to $10 Million”. On-chain data is immutable, so the earnings are real and verifiable. During the Trump-related events, some community members earned $17 million in just two days by leveraging speed, attention, energy, and trend advantages to achieve substantial profits.

GMGN’s Contribution to Public Chains

As a trading platform, GMGN is also a builder of public chains, bringing multiple values to public chains:

1. Cultivated active on-chain trading users, with daily transaction counts reaching hundreds.
2. Provide a good product experience.
3. Provide liquidity and community culture for Meme trading.
4. Build your own trading nodes to improve public chain transaction speed.
5. Maintain the security of the public chain network through token staking.
6. Assist the public chain in data parsing and provide transaction data analysis.

We made a profit of 60 million USD on the Solana chain, but all of it was staked instead of sold, highlighting our focus on long-term value and our commitment to public chain development.

Although the Memecoin market may currently be in a downturn, I believe that as long as the hype does not die down, the release of hot assets will continue. While we may not see super large-cap Memecoins, small Memecoins will continue to emerge.

As long as the hype exists, Memecoins will never die!