The Rise and Fall of Ecological Meme Projects: From Case Success to Market Self-Cleansing

Since the launch of the Genesis Launches platform, although some seemingly unreliable projects have emerged, very few teams would openly and straightforwardly launch meme coins, and even if they did, they often appeared unprofessional.

However, recently, the situation has changed – the platform’s long-term partner, the well-known AI Agent Vader, has directly issued the meme coin VIRGEN, breaking this phenomenon.

The special aspect of this meme coin is that it is publicly issued by a well-known team, rather than being operated by anonymous or obscure individuals. Although positioned as a meme coin, VIRGEN has shown a friendly stance towards the community in its issuance mechanism: in addition to the allocation for pre-sale and liquidity parts, a considerable proportion is reserved for airdrops to ecological staking users and classic meme coin holders.

Unlike most presale projects, VIRGEN has not set a lock-up period. This means that once the sale is successful, if there is a premium at the moment the tokens go live, participants can immediately sell and profit - this is precisely the model that many crypto investors have been waiting for.

This design has sparked market speculation: will the token plummet immediately after its launch? Despite these concerns, many users still participated in the sale, and the sale was successfully completed.

Surprisingly, after the token was launched, it not only did not crash but continued to rise. In addition to completing the planned airdrop, the project team also issued additional airdrops to users who participated in the presale and did not sell, and continued to use the profits obtained to buy back tokens in the market.

This series of operations has enabled VIRGEN to quickly establish a unique image, becoming the undisputed number one meme coin in this ecosystem.

Subsequently, another meme coin called NOTHING emerged in the ecosystem. This project is not just a simple meme; its team has given it a clear purpose: by “permanently” locking tokens, it allows stakers to continuously earn points for participating in the platform’s sales. NOTHING also successfully launched and conducted two additional airdrops, outperforming market expectations.

These two meme coins stand out in the current environment overflowing with memes, partly due to their generous mechanism design, and partly because the behavior of the team behind them is fundamentally different from that of most purely profit-driven meme coin projects.

However, such a successful model is difficult to replicate, and such high-quality teams are also rare.

Genesis Launches is an unpermissioned launch platform where anyone can publish projects. Successful cases are bound to attract a mix of imitators, which may harm the ecological atmosphere and lead to a situation where “one bad apple spoils the whole bunch.”

If it comes to this, won’t the platform become another pump.fun? And if so, its future development will be severely limited.

To avoid this situation, the simplest method is for the team to directly intervene and modify the rules, adding constraints to limit poor-quality projects. However, if not handled properly, this approach can lead to excessive intervention, ultimately stifling the platform’s vitality.

A more ideal approach is to continue allowing permissionless projects to issue while relying on the market’s own mechanisms to eliminate poor-quality projects. If the ecosystem can form such a positive market mechanism, it can create a unique culture and atmosphere, building strong competitive barriers.

Forming such a mechanism ultimately requires a group of high-quality participants who can reject support for poor projects through real actions.

It has been proven that the market is functioning. After two successful cases, several unoriginal shell meme coins have indeed emerged. Although the first one completed the sale, its price plummeted after going online; the subsequent ones were directly ignored by the market.

Seeing this situation, I feel a bit relieved. I hope this healthy ecological atmosphere and market mechanism can be sustained, allowing the platform to form a development path that is completely different from other similar projects.