Gate's Innovative New Project Matrix: Four Low-Threshold Products Assist from Early Layout to Continuous Earnings

Encryption Industry New Investment Strategy Upgrade: A Brand New Investment Framework from Early Layout to Continuous Returns

In the ups and downs of the encryption market, participating in the early financing of high-quality projects through ( IPO has always been a key investment strategy throughout the bull and bear markets. However, the traditional IPO model has many pain points: information asymmetry, high entry barriers, complex profit paths, and limited liquidity, making it difficult for most ordinary investors to participate in this high-yield track.

In response to these industry pain points, a leading trading platform has innovatively built a matrix of four major new products covering the whole link of “investment-interaction-holding-income”, reconstructed the path of user participation, and created a new paradigm with low threshold, high efficiency and high certainty, providing a new solution for user growth and project cold start.

![Gate’s Four Major Ace New Products: From Early Layout to Continuous Revenue, Unlocking a New Investment Paradigm in One Article])https://img.gateio.im/social/moments-c4911f5608ca2385bf21469f89f4efd7(

Redefining the Initial Investment Experience: Focusing on Core User Needs

The main pain points in the traditional new share market include:

  • High Early Threshold: High-quality projects often have their early shares monopolized by large funds, making it difficult for small and medium users to participate.
  • High information opacity: Project background is difficult to verify, investment risks are hard to assess.
  • Lock-up rules are unreasonable: Poor liquidity, low efficiency of user funds.
  • Fragmented Subscription Experience: Investment tools are scattered, lacking unified strategic guidance

Based on years of experience in new coin issuance and operation, the platform focuses on four core user demands: convenience of participation, risk diversification, clear returns, and retention-driven strategies. It has formed a product closed loop centered around Launchpad, CandyDrop, HODLer Airdrop, and Launchpool, providing users with a full-cycle investment path.

Four New Products Linking the Full Lifecycle Value of Users

) 1. CandyDrop: Lightweight Interactive Airdrop Platform

CandyDrop is an interactive airdrop platform designed to lower the participation threshold for users. Users can obtain “candy” by completing simple tasks (such as trading, depositing, inviting friends) to participate in a lottery for a share of new project token airdrops.

Core Value Highlights:

  • Zero Capital Threshold: No need to hold positions or stake to participate, significantly reducing the cognitive and operational barriers.
  • Flexible Task Design: Multi-dimensional interaction paths effectively enhance user activity and platform stickiness.
  • Social-Driven Growth: The invitation mechanism opens up the social communication loop, reducing user acquisition costs.
  • Normalized Operation: High update frequency, covering a vast number of projects, maintaining continuous community engagement.

Historical data shows that in a single CandyDrop event, users can share an amount of nearly $60,000, demonstrating a strong project popularity and conversion capability.

2. HODLer Airdrop: Innovative “hold to enjoy” airdrop model

Different from traditional airdrops, which require lock-up or staking of assets, HODLer Airdrop has innovatively launched the “airdrop without lock-up” model - just hold the platform tokens to get high-quality project airdrop rewards, and support participation in multiple projects at the same time.

Core Value Highlights:

  • Ultra-low participation threshold: Holding a small amount of platform tokens automatically unlocks eligibility for airdrops, achieving “lying down to earn”.
  • Long-term Value Driven: Long-term holding incentives tied to the platform’s native assets enhance ecological stability.
  • Multi-Project Synchronized Earnings: One asset enjoys multiple airdrops, building a “Hold to Mine” closed loop.
  • Automatic Distribution Mechanism: Zero interaction cost, optimizing user participation experience

Historical Performance Data:

  • The total amount of airdrop exceeds 32.67 million USD
  • The number of benefiting users exceeds 372,000
  • Supports a total of 222 projects

This model not only provides users with a stable source of income but also becomes the core driver for the growth of the platform’s native token ecosystem value.

3. Launchpool: A flexible and high-yield asset appreciation channel

Launchpool is a token staking mining platform designed for asset appreciation, and users can obtain token rewards for new projects by staking mainstream assets or platform coins (such as BTC, ETH, USDT, etc.).

Core Value Highlights:

  • Flexible Asset Allocation: Supports multi-currency staking, meeting the needs of users with different asset preferences.
  • High APY Potential: Staking returns of early projects can far exceed market averages, providing significant yield flexibility.
  • Dual Yield Structure: Achieve both interest on holding coins and acquisition of new coins, reducing market volatility risks.
  • User Retention Driver: Strengthen platform ecosystem accumulation by binding user behavior through continuous earnings.

Data Performance:

  • The number of projects launched exceeds 140
  • The total mining and airdrop rewards exceed $14 million
  • Some projects have an annualized return rate of ### APY( up to 500%+

Launchpool effectively bridges the gap between medium to long-term holdings and new token earnings, becoming a “asset multiplier” for users.

) 4. Launchpad: Quality Project Early Investment Portal

Launchpad is the platform’s innovative token issuance platform, where users can participate in early high-quality project financing through holding or subscription, gaining access to primary market investment opportunities.

Core Value Highlights:

  • Strict Project Screening Mechanism: Comprehensive evaluation of multiple dimensions such as technical audit, team background, track prospects, and compliance standards.
  • Fair Subscription Design: Adopts a tiered or lottery-style subscription to avoid capital monopolization and protect the participation rights of ordinary users.
  • Outstanding Historical Performance: Multiple projects have shown significant price increases after launch, establishing positive market expectations.

Market data shows that the platform’s Launchpad projects have an average subscription return that exceeds the industry average, demonstrating strong long-term performance. It is widely trusted by global users and has become an important channel for the cold start of high-quality projects in the encryption industry.

The Underlying Advantages of the New Investment Ecology

The leading edge of the platform’s new issue system lies not only in the number of products or the operational thresholds but in the systematic design behind it: using platform credit as the foundation, user behavior as the core, and product synergy as the path, it constructs a real user asset growth closed loop that can achieve “introduction - conversion - precipitation - fission.”

Triple Advantage of Platform Infrastructure

1. Security Assurance

  • Over ten years of stable operational history, zero major security incidents.
  • Perfect risk control, compliance and reserve audit mechanism
  • The “trust center” for new asset custody and capital interaction

2. Traffic and Resource Advantages

  • The leading comprehensive exchange with global traffic
  • Gather a massive number of active users and institutional resources
  • The value of project airdrops is significantly higher than that of small and medium platforms.

3. System Integrity

  • The entire process from registration to reinvestment does not require switching to other platforms.
  • Seamless interaction between products greatly enhances user experience.
  • Reduce operational complexity and enhance reinvestment motivation

user value closed-loop product matrix

The core of this new matrix is that different products have different functions but are synergistic with each other, and jointly support a complete user value path:

Early Participation Phase - Launchpad

  • As the first point of contact for users with the project
  • Provide undervalued high-potential investment opportunities through a fair and transparent subscription mechanism.
  • The starting point for value discovery and user introduction

Asset Appreciation Stage - HODLer Airdrop + Launchpool

  • Gain continuous airdrop rewards through holding
  • Pledge to further increase the income of holdings
  • Achieve asset “sleeping appreciation” to enhance user stickiness.

Social Diffusion Stage - CandyDrop

  • As the fission engine of the entire closed loop
  • No-threshold tasks + airdrop rewards incentivize users to share and convert
  • Platform cold start new projects and channels for acquiring additional traffic

This mechanism provides each participating node with the intrinsic motivation to transition to the next stage, forming a positive ecological flywheel of “new user influx - asset accumulation - community fission.”

Seize New Opportunities in the Encryption Market

With the recovery of the encryption market and the continuous emergence of new public chains and narratives, “early awareness + rapid participation” has become the core strategy for obtaining excess returns. Through this complete set of new product matrix, investors can build investment strategies that can both “seize opportunities” and “lock in profits,” truly benefiting from the early dividends of high-quality projects.

The current integration of Web3 games and virtual worlds has become a popular narrative, with projects like Puffverse receiving support from several top institutions and planning to build a cross-platform, highly immersive metaverse entertainment ecosystem. For investors focusing on the forefront of the industry, actively understanding and participating in early projects in these innovative areas may become a key step in positioning for the future.

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