a16z Crypto: Web3 projects initiating Airdrops should focus on long-term incentives and community participation, avoiding short-term Arbitrage.

GateUser-6433627c · 2025-04-26T15:17:39+00:00

a16z Crypto suggests that Web3 projects should focus on long-term incentives and community building in their airdrop strategies, avoiding excessive attention on short-term user growth and arbitrage behavior. The project party can filter out long-term participants by setting lock-up positions, encouraging users to participate in governance and contributions, and emphasizing that airdrops are tools for building loyal communities and achieving long-term value.

GateUser-6433627c

2025-04-26 15:17:39

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[a16z Crypto: Web3 projects initiating airdrops should focus on long-term incentives and community participation, avoiding short-term arbitrage] a16z Crypto released an analysis article titled “Airdrops: How to Bring Home”, which points out that the current airdrop strategies of Web3 projects are too focused on short-term user growth, neglecting the goals of long-term community building and protocol governance. a16z Crypto suggests that project parties should design airdrops as “long-term incentive tools”, by setting lock-up periods, guiding users to participate in governance and contribution behaviors, to filter out true long-term participants, rather than just attracting “airdrop hunters”. Additionally, a16z Crypto emphasizes that airdrops should serve as a means to build loyal communities and achieve long-term value for protocols, rather than merely a marketing tool.

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