
A merger refers to the process where two companies combine their operations and assets into a single new or surviving entity. Shareholders exchange their holdings according to an agreed ratio, with unified management and financial structures. In mergers and acquisitions (M&A), a merger path emphasizes equal integration and joint governance, in contrast to an acquisition where one party typically gains controlling interest.
In practice, mergers may be paid for using cash, shares, or a mix of both. A cash merger is akin to pouring two buckets of water into a single container and distributing the level as agreed; a share swap merger is like exchanging old vouchers for new ones at a set ratio, with future value and risks determined by the new entity.
A merger focuses on two parties joining together to form a joint entity, typically with shared ownership and governance. In an acquisition, one party buys out another’s controlling interest; the acquired company may retain its legal identity but comes under the control of the buyer. Approval processes, tax implications, and shareholder rights differ between the two.
In industry news, “M&A” (Mergers & Acquisitions) often covers both scenarios. For investors, the main distinction is: mergers tend to involve equal exchanges, while acquisitions resemble controlling transactions. Announcements that mention “share swap ratio” or “effective merger date” usually refer to mergers; those mentioning “tender offer” or “purchase price” typically mean acquisitions.
Common types include horizontal mergers, vertical mergers, and conglomerate (diversification) mergers. The definition of a merger varies by integration goal and synergy pathway within these categories.
A horizontal merger is when companies in the same industry with similar products merge, such as two cloud service providers combining to increase market share. Vertical mergers occur between upstream and downstream companies—like a chip design firm merging with a packaging/testing company to optimize the supply chain. Conglomerate mergers cross industries to diversify revenue streams or enter new markets.
Legally, mergers require shareholder meetings, regulatory approval, and antitrust review. Antitrust scrutiny aims to prevent excessive market concentration, focusing on market share and competitive impact. After approval, parties submit necessary documentation and complete settlement on the effective date.
From an accounting perspective, a merger leads to “consolidation,” where assets, liabilities, profit statements, and cash flows are combined into a single report. Simply put: two sets of books are merged into one, with equity and minority interests recalculated per the share swap ratio. Accounting standards (like Chinese GAAP or IFRS) differ slightly in their treatment of purchase method vs. common control mergers; disclosures specify which method is used.
Valuation typically uses discounted cash flow analysis and comparable company methods. Synergy refers to the added value created by combining entities—where the whole is worth more than the sum of its parts—through cost savings and increased revenue.
For example: If Company A is valued at 100 and Company B at 80, and their merger saves 5 in annual costs while earning 3 more in revenue, discounting these incremental gains at post-merger cost of capital can result in a combined value greater than 180. Terms like “synergy targets” or “integration plans” in announcements are key indicators for market assessment.
Step 1: Strategic Evaluation. Management clarifies motivations and objectives for merging, assessing market, technology, or cost advantages.
Step 2: Due Diligence. This involves systematically reviewing financials, business operations, legal compliance, and technical risks—like a comprehensive health check to identify issues and opportunities.
Step 3: Deal Structuring. Determine whether payment will be in cash, shares, or a combination; set share swap ratios, price adjustments, and lock-up terms.
Step 4: Negotiation & Signing. Both sides negotiate key terms, sign the merger agreement and related documents, establishing conditions for effectiveness or termination.
Step 5: Regulatory & Shareholder Approval. Submit materials for antitrust and industry regulation review; hold shareholder meetings for voting; obtain all necessary approvals.
Step 6: Settlement & Integration. On the effective date, transfer assets and equity; begin integration of teams, resources, IT systems, and branding; track synergy achievement.
Mergers directly affect stock prices and portfolio holdings: in a cash merger, shareholders receive payment at the agreed price on the effective date; in a share swap merger, original shares are exchanged for shares in the new entity, with future performance tied to the merged company.
Looking at market trends from 2023-2024, M&A activity has rebounded amid easing interest rates and industry drivers like AI and energy sectors. Large-scale mergers can cause significant volatility in indices and sectors. Investors should monitor announcements for effective dates, swap ratios, potential dilution or dividend changes—and remain alert to risks such as deal failure.
In Web3, merger definition may refer to protocol or community mergers, as well as token swaps. For example, two DAOs might merge following governance votes, exchanging old tokens for new ones at an agreed ratio with unified treasury management.
On exchange platforms, if a project announces a merger and token swap, Gate typically releases details on swap ratio, snapshot timing, deposit/withdrawal procedures; users must act within specified timeframes or rely on automated platform swaps. Similar to traditional share swaps, holdings convert into new tokens whose value and risk depend on the merged project.
Key risks in mergers include:
A merger involves two companies integrating assets, shareholders, and management into a single entity—usually via cash payments or share swaps—subject to antitrust rules and shareholder votes. Investors should distinguish mergers from acquisitions; understand sources of valuation and synergy; follow process milestones for approval and settlement; monitor announcement details for ratios and timing; and beware of transaction failure or poor integration risks. In Web3 contexts, protocol or token mergers/swaps follow similar logic; always rely on official platform information and manage funds/timing carefully.
An acquisition occurs when one company buys another—typically resulting in the target losing its independence. A merger combines two companies into a single new entity with relatively equal status. Simply put: acquisition is “being taken over,” while merger is “two become one.” In practice, acquisitions are more common since stronger parties often absorb weaker ones.
The primary goal is synergy—achieving greater value by integrating businesses to reduce costs, expand market share, or access new technologies. For instance, merging rivals can cut redundant departments for cost savings; acquiring startups allows rapid addition of new product lines. M&A is a key strategy for business growth.
These are planned in detail before closing. Employees are usually retained but may face role changes or layoffs; debt obligations transfer to the surviving or merged entity; existing contracts must be reviewed for updates or re-signing. The process is complex—lawyers and accountants play essential roles to ensure legal compliance and financial clarity.
In crypto contexts, project mergers typically refer to combining blockchain projects or tokens—for example, merging two chains or integrating DeFi protocols’ liquidity or governance rights. This involves token mapping (converting old tokens to new), smart contract migration, community voting processes. Web3 mergers are more transparent due to publicly accessible on-chain data.
For shareholders, mergers usually mean changes in ownership structure—potentially receiving cash or new company shares as compensation; creditors must assess the merged entity’s repayment ability; employees may face job changes or severance packages. Investors should review deal terms, valuation approaches, and post-merger strategies to determine personal impact.


