"LG Mobile Final Chapter" will completely cease updates after 6/30. A look back at the golden history and transformation of the former third-largest king.

South Korean electronics giant LG recently officially announced that it will completely end all mobile phone software updates and service support on June 30, 2025, marking the final end of this 31-year mobile communication history. (Synopsis: Bitcoin returns to 84,000 magnesium without fear of tariffs!) U.S. consumer confidence hit the second lowest in 73 years, inflation expectations soared to a 44-year high) (Background added: "Car dealers call me willing to pay a higher price to buy back", Trump's tariff war sets off a miracle of buying used cars in the United States) For many old users, another era of signs will truly end. LG Electronics announced its withdrawal from the highly competitive smartphone market in April 2021 and stopped production and sales at the end of July of the same year, but still promised to continue to provide operating system updates and after-sales services to existing users for a period of time to protect consumer rights. However, this wind-down period is coming to an end. According to LG's official announcement this month, the end date of this "warranty" service has been set. Service Termination Details and User Impact According to the official notice published on LG's official website, the service termination covers key functions that users use on a daily basis. From midnight on June 30, 2025 (GMT+9 a.m. KST), the following services will be completely stopped: Software Over-the-Air Upgrade (FOTA): Users will no longer be able to receive any operating system updates, security patches, or feature improvements over the wireless network. Update Center: This application service will stop working and users will not be able to update LG-provided applications through this channel. LG Bridge: The official desktop tool for connecting mobile phones to computers for data synchronization, backup and software updates, will also be discontinued. This means that after the termination date, LG phones will remain in their last software version status. While the phone's basic calling, texting, and surfing capabilities (if the hardware still supports it) may continue to work, users are potentially at risk. First, the lack of security updates can make your phone more vulnerable to malware and cyberattacks. Second, as operating systems and applications evolve, compatibility issues with new services or applications may arise over time. Finally, if the user accidentally deletes the LG app that was preloaded on the phone, it will not be able to download and install it again after the service is terminated. LG reminds all users that if they still need to upgrade their software, they must complete the update before the complete termination of the service on June 30. This reminder is not only for over-the-air updates, but also for offline upgrades through service centers. Looking back at the glory: the golden age of LG mobile phones This decision is a difficult but rational business decision made by LG Electronics after evaluating the long-term losses of the mobile phone business and the competitive situation in the market. Since the second quarter of 2015, LG's mobile communications department has fallen into the quagmire of continuous losses, and has never found an effective breakthrough in the face of strong attacks from Apple, Samsung and many Chinese brands. Despite its eventual disgrace, LG phones also experienced a moment of great beauty, and its peak was around 2008. That year, LG successfully surpassed competitors such as Motorola at the time and became the third largest mobile phone brand in the world, with annual shipments exceeding a staggering 100 million units, second only to Nokia, the market overlord at the time, and Samsung, a hometown rival. Early brilliance: design led the way ( feature phone era ~ mid-2000s ) In the era of feature phones before the popularity of smartphones, LG stood out for its excellent industrial design and sense of fashion. LG Chocolate (KG800, 2006): This phone is the pinnacle of LG's design prowess. Its simple and smooth "chocolate" appearance, touch-sensitive buttons (very avant-garde at the time) and "one-touch red" visual effects set off a global boom, with sales exceeding 10 million units, becoming a generation of classics and establishing LG's "design first" brand image. Exploration and peak of the smartphone era Early (2010 ~ mid-) LG was also a strong competitor in the Android smartphone era, launching a number of technologically advanced and well-received products. Early exploration of the Optimus series: LG Optimus 2X (P990, 2011): Claimed to be the world's first dual-core processor smartphone, showing LG's pursuit of hardware specifications. LG Optimus G (E975, 2012): Partnered with Google to develop the base model of the Nexus 4, which laid the foundation for the later G series with excellent performance and design. The Golden Age of the G Series: LG G2 (D802, 2013): This is considered by many to be the pinnacle of LG smartphones. It pioneered the movement of all physical keys to the back (Rear Key) of the fuselage, achieving extremely narrow bezels and a comfortable grip. The excellent screen, top-notch performance and innovative operation at the time made the G2 widely acclaimed, and it was the flagship that was enough to compete with the Samsung Galaxy S4. LG G3 (D855, 2014): As the world's first mainstream flagship phone with a Quad HD (2K) resolution screen, the G3 once again leads the trend of screen technology. Its laser focusing technology also increases the focus speed of the camera. The G3 continues the success of the G2 and has a good sales performance. LG G4 (H815, 2015): The G4 is favored by photography enthusiasts and pragmatists alike with its excellent camera performance (especially manual mode and color reproduction) and replaceable battery design. The natural leather back cover introduced for the first time also increases the uniqueness and texture of the product Challenges intensify, losses widen ( late exploration ) However, with the advent of the smartphone era, the emergence of Apple's iPhone and the rapid rise of the Android camp have caused a huge impact on the traditional mobile phone giants. Although LG strives to catch up, it is still difficult to compete with Apple and Samsung in the high-end market. At the same time, brands such as Huawei, Xiaomi, OPPO, and vivo from China, with cost-effective strategies and rapid market response, quickly encroached on the low-end market, further compressing LG's living space, and finally decided to completely withdraw from the smartphone business. Market Challenges and Transformation However, LG is no longer burdened by the mobile phone business, and has been able to invest more lightly on the transformation road, focusing its limited resources and efforts on more promising areas, such as batteries and components for electric vehicles, smart home appliances and IoT ecosystems, and future-oriented AI and robotics technologies, seeking the Group's sustainable development and transformation, while its leadership in the home appliance field remains solid. Regardless, LG has brought innovative products and unique experiences to hundreds of millions of consumers around the world. From the design pioneer in the era of functional machines to the technological explorer in the era of smart machines, it has become a memorable page in the history of mobile communication development. It also provides an insightful case study of market changes, technology iterations and strategic choices for all technology companies. 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