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Jinse Finance reported that Animoca Brands Japan announced a partnership with Honda to provide web3 fan engagement experiences for motorsport events starting with the Indy 200 in Central Ohio starting next month. As part of the initiative, Honda will use blockchain technology to provide fans with exclusive physical and digital prizes and experiences. The collaboration involves a third party, Gryfyn, which provides custodial crypto wallets.
Gryfyn is a joint venture between Animoca and Hong Kong-based digital asset custody firm Hex Trust.
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