05:29
OpenAI "overtures" Hollywood to show Sora to the movie giants
OpenAI recently held a meeting with major studios such as Paramount, Universal, and Warner Bros. to showcase its video generation technology, Sora, according to reports. CEO Sam Altman and Chief Operating Officer Brad Lightcap briefed executives about Sora, multiple people familiar with the matter said. OpenAI is seeking input from studios on how to promote Sora, people at the meeting said. OpenAI's "overture" comes at a delicate moment in Hollywood. Last year's months-long strike ended with the Writers Guild of America and the Screen Actors Guild securing groundbreaking protections for artificial intelligence in their contracts. This year, contract negotiations are underway for the International Federation of Employees of the Theatre Stage, and artificial intelligence is expected to be a hot issue again. Some studios appear to be open to using Sora in future film or television productions, but have not yet discussed licensing and partnerships, the sources said.
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