Jinse Finance reported that Nike's Web3 community platform .SWOOSH has partnered with the online multiplayer game Fortnite to provide a virtual experience and reward players with digital sneakers. This has brought a massive audience to Nike's .SWOOSH, with more than 240 million users logged into Fortnite in the past 30 days alone. From now until June 27, Nike, Fortnite creator Epic Games and brand game developer Beyond Creative jointly launched "Airphoria", which will be launched in Fortnite. All Fortnite players who play the island for 10 minutes or more will receive the Air Max 1 86 Back Bling digital sneaker, and Nike has partnered with Fortnite on several other digital products, including Airie and Maxxed Out Max apparel , available for purchase through the Fortnite Item Shop.