This beverage company Safety Shot is playing a new equity Dividend model with the meme coin $BONK.

Beverage company Safety Shot has established a deep cooperation with BONK, integrating equity and revenue sharing, which has sparked market attention and stock price fluctuations. (Background: Future projections of crypto treasury companies: six possible outcomes: good, average, bad) (Context: The rise of DAT digital treasury: from holding Bitcoin to revenue management) In mid-August, a beverage company, Safety Shot, Inc. (, NASDAQ stock code: SHOT), announced a groundbreaking strategic alliance with BONK's founding contributors, deeply integrating the company with the BONK ecosystem. Through a private sale, the Bonk founding team provided a value of $25 million, approximately 77 trillion Bonk tokens, while Safety Shot issued $35 million worth of convertible preferred stock, which can be converted into common stock of the company (. With this approach, Safety Shot attempts to transform from a traditional beverage company to a business that integrates DeFi ) decentralized finance (, but this also poses risks of diluting existing shareholders' equity. This collaboration initially appeared to be a repetitive attempt by a listed company to transform into a crypto reserve company, and the market reacted negatively, with Safety Shot's stock price quickly halving, plummeting by 55%. However, the situation is not simple; Safety Shot and Bonk are engaged in a very new type of partnership. On August 12, Safety Shot further disclosed that it obtained a 10% revenue sharing interest from the Bonk core platform letsBONK.fun ) BonkFun(, and appointed Bonk's founding core member ), such as Mitchell Rudy (, as a board member, holding 50% of the board seats. Rudy will also strategically guide the accumulation of $BONK and provide advice for on-chain operations. The company has also reserved the Nasdaq stock code "BNKK" for future strategic adjustments. It seems that the collaboration between these two companies has transcended the traditional corporate method of "riding on the coattails" of buying coins to enrich asset allocation. Safety Shot will receive 10% of the revenue from BONK.fun and has committed to using 90% of the profits to buy back BONK tokens, depositing them into the company's treasury. This will create buying demand for BONK, supporting its value growth. At the same time, BONK.fun itself will use part of its revenue to buy back and destroy BONK tokens on the open market, further reducing supply and enhancing value. Unlike other announced crypto reserve strategies, Safety Shot will generate income by participating in letsBONK.fun, rather than just earning token trading revenue. Rudy stated, "Staking returns are relatively stable, but limited, and always subject to the price of the underlying tokens. Revenue sharing offers unlimited exponential growth potential closely related to the success of market-leading companies. This is a bet on the growth of the entire industry, not just a single asset. For Safety Shot's investors, this means the company's value is tied to real, high-profit cash flow, which is much stronger and more exciting than merely holding tokens and hoping for an increase." The impact of the cooperation on Safety Shot comes from: it is seen as the first publicly listed company in NASDAQ history to "share revenue with meme coins" in this way, also sharing profits with token holders, as the revenue ultimately flows to the BONK ecosystem, supporting the holders. Safety Shot's CEO Jarrett Boon stated, "This strategic cooperation represents the first step in our company's broader corporate transformation. By partnering with one of the most exciting ecosystems in the digital asset space, we are taking a bold first step." What is intriguing is that the investment advisor behind this bold cooperation, Dominari Securities, is not unknown; it is a holding company associated with the Trump family, with its parent company Dominari Holdings, Inc. ), headquartered at Trump Tower (. As early as February 11, 2025, Dominari Holdings announced that Trump's two sons, Donald Trump Jr. and Eric Trump, joined its advisory board and each invested about $1 million through private placements. FactSet data shows that Trump's sons hold 6.7% of the company's shares, each valued at over $6 million. As of now, this company has become the preferred advisor for several transactions involving the Trump family, including crypto, data centers, and manufacturing projects. Dominari Holdings president Kyle Wool ) praised the advisory board, particularly Eric Trump, for helping a subsidiary secure a Bitcoin mining partnership, namely the collaboration between American Data Centers and Hut 8. Going back to the somewhat crazy and unsafe collaboration of Bonk and Safety Shot, the association of Dominari with the Trump family makes it part of the Trump business network, and although the Trump brothers are not directly involved, it still adds some risk factors to this "very new cooperation." This "Trump aura" has attracted widespread attention to Safety Shot and Bonk, further amplifying interest in the crypto and traditional financial markets, but it has also raised concerns among investors about the speculative risks associated with Trump. As of September 1, the stock price of SHOT was not optimistic and remained sluggish after the news release; the future direction of the collaboration remains to be observed. Related reports: Hong Kong stocks "BNB Micro Strategy" is born! 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