Stepn collaborates with Pantone for Web3 colors

Today, Stepn announced a new collaboration with Pantone, the first ever on Web3 colors.

Thanks to this collaboration, Pantone for the first time ever enters the Web3 world with FSL.

We’re proud to announce our partnership with the world’s most iconic name in color: @pantone

For over 60 years, Pantone has defined the color standards that shape the world. From Tiffany Blue to Pink PP by Valentino, they’ve given brands, industries, and cultures a language… pic.twitter.com/92ZQr5IiQP

— STEPN GO (@Stepnofficial) July 21, 2025

Stepn

Stepn is a lifestyle app for Web3.

It has more than 5.7 million registered users, and it incentivizes physical activity through rewards. In fact, it requires users to take the NFT of a virtual sneaker and rewards them with prizes earned by walking, jogging, or running

Over the years, Stepn has already collaborated with other successful brands, such as Adidas, Atlético de Madrid, ASICS, and Steve Aoki, so the new collaboration with Pantone is not surprising at all.

In particular, the goal of STEPN GO is to revolutionize social fitness in everyday life

Virtual sneakers can be purchased or borrowed, but they can also be lent to others

Instead, the prizes that are distributed can be used to level up, showcase one’s online appearance, promoting both physical activity and social connections, or they can be cashed in

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Pantone provides the universal language of color that allows brands and manufacturers to make critical color decisions at every stage of the workflow

Their products and services are used by more than 10 million designers and manufacturers worldwide, who use them particularly to define, communicate, and control colors, from inspiration to realization.

The company offers advanced X-Rite technology to achieve color uniformity on different materials and finishes for graphics, fashion, and product design

Additionally, the Pantone Standards provide color specifications and workflow tools, both digital and physical

Stepn declares:

“For over 60 years, Pantone has defined the color standards that shape the world. From Tiffany Blue to Valentino’s Pink PP, they have provided brands, sectors, and cultures with a language to communicate through color, with clarity and consistency”.

The partnership between Stepn and Pantone

Today Stepn has expressed pride in announcing this new partnership with the most iconic name in the world in the color industry.

The partnership includes the launch of two colors

The first, PANTONE 16-0163 STEPN Green, is a bright green that evokes energy, nature, and movement. It is bold, fresh, and full of vitality.

The second, PANTONE 265 STEPN GO Purple, is a color that reflects the individuality of a new generation of people on the move. It is vibrant, bold, and digital

Both shades are now immortalized thanks to this partnership with Pantone, and they will be part of the STEPN and STEPN GO ecosystem with the upcoming Genesis Sneakers.

The virtual sneakers STEPN x Pantone

Both colors were created to reflect the daily reality of movement through parks, sidewalks, cities, and trails

The idea is to capture the connection between physical activity, mental well-being, and environmental awareness, and it will come to life through distinctive sneaker designs, supported by the official Pantone color system, with the goal of giving each sneaker visual coherence and a lasting identity in the digital world.

When users move in STEPN and STEPN GO with these sneakers, they will embody the fundamental values of energy, determination, and balance.

The sneaker collection will be available with two exclusive drops on MOOAR

The STEPN Green Genesis sneakers will be offered through a Raffle Mint from July 23 to 27, with 150 sneakers in four green-themed models, while the STEPN GO Purple Genesis sneakers will be sold through a limited auction of 25 pieces

Both editions can be collected, used, or traded within the STEPN and STEPN GO apps

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The co-founder of FSL, Yawn Rong, stated:

“Pantone is one of the most iconic names in the field of design and creativity, so being their first partner in Web3 is something we are incredibly proud of. This collaboration aims to create something meaningful. We have created colors that reflect who we are and what we believe in, and now our community can be a part of it.”

The vice president of the Pantone Color Institute, Laurie Pressman, added:

“We are excited to collaborate with STEPN, our first partner in Web3, on the creation of STEPN Green and STEPN GO Purple. Inspired by the STEPN community’s commitment to wellness and environmental protection, STEPN Green and STEPN GO Purple will come to life in the STEPN & STEPN GO ecosystem with the upcoming Genesis Sneakers, highlighting a one-of-a-kind collaboration where color meets movement”.