CurrencyPriceL3

Layer3 is the infrastructure for a new era of user-owned value, powered by our omnichain identity and distribution protocol. We've taken the engine behind these $1T giants and decentralized it by creating an open identity, incentive, and interface network owned by participants. It is crypto's first protocol to commoditize the world's most valuable resource: attention. Attention is a scarce resource, and fragmentation is crypto’s greatest risk. New L1s, L2s, and L3s appear every day, each fighting for mindshare and attention. AI contributions to ecosystems will only exacerbate this issue. Projects will face an exponentially difficult battle to capture user attention, making distribution strategies more critical than ever. Billions of $ are spent to bootstrap new social graphs only for them to wither when communities move to the next thing.