## Roku Stock Gets Buy Rating from Arete Research—What's Driving the Bullish Call?
On January 5, 2026, Arete Research made a notable shift in its stance on Roku (NasdaqGS:ROKU), elevating the stock from a Neutral position to Buy. This upgrade signals growing confidence in the streaming platform's growth trajectory and market potential.
**The Price Target Picture**
Analysts tracking Roku project an average one-year price target of $117.75 per share as of December 20, 2025, suggesting modest upside potential. Current forecasts span a wide range—from a conservative $73.73 to an ambitious $152.25—
On January 5, 2026, Arete Research made a notable shift in its stance on Roku (NasdaqGS:ROKU), elevating the stock from a Neutral position to Buy. This upgrade signals growing confidence in the streaming platform's growth trajectory and market potential.
**The Price Target Picture**
Analysts tracking Roku project an average one-year price target of $117.75 per share as of December 20, 2025, suggesting modest upside potential. Current forecasts span a wide range—from a conservative $73.73 to an ambitious $152.25—