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How far is the Apple Vision Pro from the metaverse?
Apple Vision Pro was born out of nowhere. According to its publicity introduction, it mainly has the following characteristics.
First of all, this is an augmented reality device. "Create a new class of computing devices that can integrate digital content into the real world, enabling augmented reality", "You can watch, listen to and interact with digital content as if they exist in the real world."
Secondly, it can be operated directly by eyes, hands and voice. "To control Apple Vision Pro, you only need to use the intuitive tools we are born with: eyes, hands and voice." Use the app anywhere and resize it at will.”
Again, functionally immersive. "Be able to take photos and videos, bring every memorable moment to life in a new way, watch movies, shows and games on the giant screen, play games ultra-immersively, surrounded by spatial audio, and be with other people as if you were in the world communicate in the same space,"
**Finally, positioning is a personal spatial computing tool. "**Just as MAC brought us into the era of personal computing, IPHONE brought us into the era of mobile computing, and Apple Vision Pro brought us into the era of spatial computing." dimension."
So how far is the Apple Vision Pro from the metaverse?
What is the Metaverse? Metaverse is to realize the generation, transaction and utilization of digital content in the form of virtual and real integration and interaction, so as to achieve the purpose of production, life and governance. From a technical point of view, Metaverse is a new web3.0 network application form that enables users to enjoy data; from an application point of view, Metaverse is the integration of traditional physical reality, virtual reality, and augmented reality; from an economic point of view, Metaverse is Business model innovation that takes data as the key production factor and integrates various digital technologies; from the perspective of governance, Metaverse is a modern information network space governance that integrates time and space (see "Why the web3 domain name is the metaverse infrastructure").
Digitization, networking, and intelligence are the main driving forces to realize the integration and interaction of virtual and real in the Metaverse. ** Networking, intelligence, and digitalization promote the rapid development of the digital economy. The further development of networking makes code, algorithm, application and other network platform applications public and open, that is, Ecological open rules co-governance; the further development of intelligence makes identity, transaction, governance and other digital applications intelligent and convenient, that is, Intelligent trading and utilization of digital applications; the further development of digitalization makes the multi-dimensional and credible digital content systems such as data, products, and rights, that is, data and application rights are owned by users. The more digitization develops, the more credible the data, the more the network develops, the more open the system, and the more intelligent the development, the more accurate the application. It can be said that the three dimensions of data credibility, transaction intelligence, and ecological openness are the main indicators to measure the development of the Metaverse.
**From the perspective of technology integration, how far is Apple Vision Pro from **Metaverse? **The core of metaverse construction technology is to realize content processing based on data processing and create a virtual world. It is necessary to continuously integrate computing power and technology from the physical world to build virtual people, objects, events and derived societies and civilizations. "Top Ten Technologies of the Metaverse" proposes that ten major technologies are required for the construction of Metaverse applications, including five fundamental technologies (i.e. data processing technologies): AI technology, network technology, computing technology, storage technology and security technology; five pillar technologies ( That is, content processing technology): interaction and display technology, digital twin and digital native technology, identity and economic system creation technology, content creation technology and governance technology.
Apple Vision Pro is an augmented reality tool, that is, the interaction and display technology is more immersive, which should be very helpful to improve the user product experience, including the optimization of visual factors such as color, lighting, picture quality and clarity; the application of 3D technology; Sound and panoramic environment design. These means can create a more realistic and three-dimensional perception experience, making users immersive, thereby enhancing the attractiveness and value of NFT products, especially in gaming, entertainment, and collaborative office application scenarios.
But there is no further advancement in the key identity and economic system creation technology, digital twin and digital native technology; and as an augmented reality device, Apple Vision Pro has no actual technical functions compared with other augmented markets in other markets Advantage. It remains to be seen how much Apple Vision Pro will be recognized by the market without these technical application packages.
**From the perspective of scene experience, how far is Apple Vision Pro from **Metaverse? **Apple Vision Pro has no breakthroughs in the credibility of data rights, intelligent transaction interaction and ecological openness.
Is there any realization that the data is owned by the user? No. Users are not getting more rights than ever. When people use Apple Vision Pro, from the perspective of APP usage, it is still a traditional model. The APP is still based on centralized operation, but the user's experience of images, videos, etc. may be upgraded from a two-dimensional plane to a three-dimensional space. But in fact, before the launch of the Apple Vision Pro product, there are already many similar products that can achieve similar functions. The biggest progress may only be from the helmet to the glasses.
** Have you realized data intelligent transactions? No. ** What Cook said can be directly controlled by hands, eyes and voice, is just the operation control of APP, not the transaction of relevant data products. At present, on traditional mobile phones, apps can also be opened with hands, eyes and voice. Because its operation on APP is still a traditional category, and the transaction of digital content NFT products is still a traditional way, so Apple Vision Pro should not be able to realize immersive sharing and interaction among multiple people at present.
** Has the data ecology been opened? No. **Rules and benefits remain closed. All APPs are still in the APPLE STORE, and the development and application technology model has not changed in any way. To enter this space, apps from other platforms still have to be put on the APP STORE and go through various reviews by Apple.
From the perspective of application security,** there may also be certain security risks,** including network connection security risks, such as network attacks, virus transmission, etc.; equipment hardware security risks, such as equipment may have heat, short circuit, leakage, etc. ; Information security risks, such as hacker attacks, data leakage, etc.; Content security risks, such as illegal content and vulgar, violent and other undesirable content.
In order to reduce the risk of immersive equipment, according to laws and regulations, corresponding technical measures should be adopted and a sound internal management system should be established to implement the relevant responsibility system. Specifically, the first is to strengthen the security protection of equipment hardware and regularly check the status of equipment hardware; the second is to strengthen the security protection of network connections, using network security protocols, encryption technology and other means to protect user data security; technologies, firewalls and other means to protect user data security; the fourth is to strengthen content security protection, and review and manage illegal and bad content through intelligent and manual means.
**How to systematically promote the application vision of **Metaverse? **In any case, Apple Vision Pro, together with other augmented reality and virtual reality device applications, has built an application ecosystem with a super-temporal experience, and has taken an important step in the process of leading mankind to the Metaverse. In the future, by building a multi-dimensional digital resource link system based on web3 domain names, a cross-scenario and cross-application digital identity rights system based on digital payment accounts, and a comprehensive and multi-level digital product service application system based on various intelligent algorithms, The vision of the metaverse is supposed to be creeping closer.
Author: Zhang Feng, partner of V&T Law Firm, director of VTQ Digital Legal Committee, secretary-general of Intellectual Property Committee of Shanghai Outstanding Contribution Experts Association, think tank expert/technology evaluation expert of Shanghai Blockchain Technology Association , Standing Committee Member of Metaverse Industry Working Committee of China Mobile Communications Federation, Vice Chairman of Future Industry Metaverse 50-member Forum.