Unity Software and Meta extend VR partnership, stock soars

Investing.com – Unity Software (NYSE:U) shares rose 8% on Wednesday after the company announced it would extend its multi-year virtual reality partnership agreement with Meta.

The extended agreement deepens support for VR developers, making it easier for them to build, deploy, and grow applications and games on Meta’s VR platform. Under the partnership, Unity will continue to support Meta’s VR platform.

Unity Chief Operating Officer Alex Blum said: “Meta is the world’s leading VR platform, and we’re proud that Unity supports most of its best-selling VR games. Great content is the key to VR success. By combining Meta’s leadership in hardware and operating systems with Unity’s role as a hub for interactive content creation, we’re enabling more developers to use VR—so they can develop, deploy, and grow their own games and business applications on Meta’s VR devices.”

Meta Vice President of Virtual Reality Ryan Cairns said Unity is a key partner for Meta across multiple projects, including investment in the VR developer community. The extension of the partnership is intended to make it easier for developers to deliver high-quality, high-performance experiences to the millions of users who use Meta VR devices.

Unity is a leading game engine worldwide, and the company said it supports most of Meta’s best-selling VR games. Extending this partnership represents a continuation of the two companies’ long-standing collaboration in virtual reality.

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