Spring Economy Frontline Observation | The Taste of Spring Awakens New Consumption Potential

Spring is bright and beautiful, and all kinds of fresh spring products are rolling out one after another, fueling the “try-it-now economy” on people’s palates. From fields to markets, from offline to online, this refreshing touch of spring is turning into strong consumer energy.

■ Spring tea: “fresh” energy for spring days

In Daguan County, Zhaotong City, Yunnan Province, although this year’s spring tea has been delayed in its release, its quality is excellent. This “golden leaf” is becoming an important role in boosting cultural and tourism experiences and connecting with a broader market, injecting momentum into the spring economy.

It is understood that, at present, Daguan County’s total tea garden area has reached 52k mu. A small piece of tea leaf connects a complete chain of experiences and consumption, vividly illustrating the diverse connotations of the spring economy.

On March 15, tea farmers from Mangpeng Village in Menghun Town, Menghai County, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province, are picking spring tea. Xinhua News Agency photo (Li Yunsheng photo)

■ Qing tuan: new styles roll out

As the days get more firmly established in spring, qing tuan—an seasonal delicacy of the springtime—has already hit the market first. It adds a refreshing touch of green to residents’ dining tables, bringing a sense of springtime culinary ceremony unique to the season.

In a large supermarket food section in Dancheng County, Zhoukou City, Henan Province, soft and chewy qing tuan are wrapped with a faint aroma of mugwort. They are fresh and enticing, prompting many residents to try them and buy.

■ Spring vegetables hit the market early

“Spring flavor” naturally can’t be without spring vegetables. Fresh, tasty, and healthy seasonal wild vegetables have become a new favorite on residents’ dining tables, with both market supply and sales running strong.

On March 1, people purchase goods at the “mountain produce market” in Manwai Village, Jinghong City, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province (drone photo).

In the fresh food area of a large life supermarket in Huaxian County, Anyang City, Henan Province, seasonal wild vegetables such as wormwood and Chinese toon are neatly displayed. Their emerald-green, tender freshness draws many residents to pick and buy.

Today, this “spring flavor” spreading from the tips of people’s tongues is generating new potential for springtime consumption amid the rising everyday bustle.

Director: Ai Siqi

Reported in full by Xinhua News Agency reporters

Produced by the Xinhua News Agency Audio and Video Department