Chinese EVs are entering Japan one after another, and GAC is also joining in.

SelfStaking · 2026-04-07T07:42:03+00:00

GAC Group plans to officially enter the Japanese EV market in summer 2026 by launching the pure electric vehicle brand “AION,” with the goal of reaching 2,000 orders by 2027. Initially, they will sell the compact car AION UT and the SUV AION V, targeting corporate clients to enhance competitiveness in Japan’s EV market.

SelfStaking

2026-04-07 07:42:03

Abstract generation in progress

China’s state-owned large automaker GAC Group (Guangzhou Automobile Group) will officially enter the Japanese market with pure electric vehicles (EVs) in the summer of 2026. Sales will be conducted through dealers/agents, with a target order volume of 2,000 units by 2027. After BYD, Zhejiang Geely Holding Group, which focuses on high-end EVs, has also entered the Japanese market. At present, the number of EV manufacturers in China has surged, and the market has fallen into an over-competition situation. More and more companies are turning their attention to Japan, where EV adoption is relatively lagging, to seek new growth opportunities.

Agent sales in Japan will be handled by M Mobility Japan, based in Nakano, Tokyo. GAC will launch its EV brand “AION (EION)” in Japan, aiming for 200 orders in 2026 and increasing the order volume to 2,000 units in 2027.

At the outset, two models will be introduced: the compact car “AION UT” and the SUV “AION V”. The starting price of the AION UT is 3.3 million yen (about 149,800 yuan), while the starting price of the AION V is 5.0 million yen (about RMB 227,000). Both models support Japan’s exclusive fast-charging standard “CHAdeMO”. Initial sales will be limited to corporate customers with business-vehicle needs.

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