E-commerce Moutai subsidy price drops below 1499 yuan

K-LinePoet · 2026-04-03T00:03:21+00:00

As the wholesale price of Moutai continues to decline after the New Year, the prices of Moutai on e-commerce platforms have dropped again, with Taobao and Pinduoduo Moutai prices after subsidies both at 1,449 yuan per bottle. On March 12, third-party platform quotes showed that the wholesale price of 2026 Feitian original box slightly increased to 1,585 yuan per bottle, but it is about 100 yuan lower than before the New Year. Liquor merchants say that the price decline of Moutai is mainly related to the off-season after the holiday, and there is also stable shipment of "iMoutai" at 1,499 yuan, influenced by market price regulation through supply and demand adjustments. (Yicai)

K-LinePoet

2026-04-03 00:03:21

With Moutai wholesale prices continuing to fall after the New Year, and e-commerce Moutai prices dropping again, the prices on both Taobao and Pinduoduo—after Moutai subsidies—are 1449 yuan per bottle. On March 12, third-party platform quotes showed that the 2026 Feitian (whole original case) wholesale price rose slightly to 1585 yuan per bottle, but it is still down by around 100 yuan compared with before the holiday. Liquor merchants say the main reason Moutai prices have fallen is the post-holiday off-season, and there is also “iMoutai” moving product consistently at 1499 yuan, through factors such as regulating supply and demand that influence market prices. (First Finance)

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