JD.com partners with over 100 brands to launch the Home Appliances and Home Furnishings "Hundred Billion Double Subsidy" Plan

MetaMuskRat · 2026-04-03T00:01:03+00:00

People's Financial News, April 2nd, According to JD Blackboard News, to further eliminate safety hazards hidden in "overage" home appliances and bring green and intelligent home appliance products into more households, JD.com has partnered with over 100 brands including Haier and Midea to officially launch the Home Appliance and Home Furnishing "Hundred Billion Double Subsidy" Plan. On one hand, JD.com plans to jointly invest 10 billion yuan in special subsidies with brands over the next year to lower consumers' barriers to upgrading; on the other hand, JD.com will leverage its large-scale bulk procurement supply chain advantages to help partner brands reduce costs and increase efficiency.

MetaMuskRat

2026-04-03 00:01:03

People’s Finance News, April 2—According to JD.com’s “JD Blackboard” outlet, to further eliminate the safety hazards posed by “overage” home appliances and to bring green, intelligent home appliance and home furnishing products to more households, JD.com, together with more than 100 brands such as Haier and Midea, has officially launched the “Ten Billion and Dual Subsidy” plan for appliances and home furnishings. On the one hand, JD.com plans to work with partner brands to jointly invest 10 billion yuan in dedicated subsidies over the next year to lower the threshold for consumers to upgrade to new products; on the other hand, JD.com will leverage its supply-chain advantages in large-scale bulk procurement to help partner brands achieve cost reductions and efficiency gains.

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